Not long ago I was contacted by a client who asked me if I had any older leads; he said that he wanted to buy 500 of them. I thought he was nuts because these leads are past their prime – people generally don’t want to buy anything but the hottest leads. But he was sure that he wanted them so we struck a deal and I gave him some quality leads that had been deemed ‘too old to sell.’ Boy was I wrong.
A few days later he called me back and asked if I had any more Aged Leads that he could buy. I was sure that he would have learned his lesson the first time, and here he was asking for more! I asked him why he wanted more leads that were deemed too old by the normal MLM lead purchasers and what he told me put me into a state of shock. I knew at that moment that it was my turn to learn something new about the MLM Leads industry. His brilliant insight was…
More than half of the leads he called had never been contacted by anyone – even if they had previously been purchased by another MLM Distributor.
Not only did he do extremely well with the first 500 Aged Leads, but he wanted to buy the rest of my Aged Lead stock – whatever I had. I sold him over 2000 home based business leads that were deemed too old to be valuable, and he was more than happy to take them. That may have been due to the other killer weapon going for Ages Leads – their price. This is what I was waiting to tell you.