It is pretty common for those new to MLM to mistrust the idea of paying for leads that your Upline tells you are ‘easy to get if you just follow the directions in your starter kit.’ From a MLM Distributor’s point of view this makes sense – after all, if you were supposed to buy your business opportunity leads wouldn’t it be in the manual? Unfortunately in this case the manual forgot to tell you something very important about MLM Leads…
Not all MLM leads are created equal.
The difference is whether or not you are working with a cold lead or a warm lead. A cold lead is someone who is not interested in a home based business opportunity but you were given their contact information from a friend or relative – just like you were told to do in your manual.
A warm lead is someone who is looking forward to learning more about a home based business opportunity to see if it will help them achieve their goals. They have contacted a MLM Leads Company and left their contact information along with a request to have someone contact them. They have already warmed up to the idea of running their own home based business and they want someone to show them how.
Do you see the difference? A cold work at home lead views you as an inconvenience and they need to be convinced to join while a warm home based business lead has convinced them self that they want to learn more about what you have to offer. All you have to do it see if your MLM business opportunity fits their needs.
Now that you know the difference you need to find a way to get a hold of lots of warm home based leads so you can EXPLODE your down line – and that’s where MLM Lead Companies come in! Unfortunately not all MLM Lead Companies are created equal either so I have put together a guide to let you know when you’re getting good quality MLM leads, or the other kind.
Stay away from leads that have been enticed into becoming a lead.
Many MLM lead companies will offer an incentive to take their questionnaire and gather the contact information of the lead. This reduces the quality of the lead because they may not be interested in your opportunity at all – they were merely looking to win a new iPod, or other incentive.
Make sure they are being both legal and ethical in their lead generation approach.
There are very strict laws in most countries about how you can market to the populace. Check their website or, if necessary, ask them directly how they gather information on their leads. If they are not following the legal guidelines or you feel they are being unethical then this is a sign that something is wrong.
How long have they been in business? A company that provides business opportunity leads needs to be prepared to stand behind their product. If the company has not been in business for very long you have no way to determine whether or not they are a ‘fly by night’ operation. Give them a little time to gain some credibility before you invest your money into them. If they have come highly recommended from a trusted source, then wait for a sale or promotion so your investment is less.
Does the company offer a guarantee on their service?
It is always a good sign when the MLM Leads Company that you want to do business with guarantees their service. This shows that the company is ready to stand behind their product – even at their own cost.
Of course a guarantee doesn’t help if the company ends up being a fly by night operation because they will have closed down with your money long before they have to worry about supporting their guarantee.
The best way to see if a company is providing you quality leads is to visit their website. Check their policies and procedures, and look for any signs that you may be getting home business opportunity leads that are not gathered in legal or ethical ways. Check to see if they explain exactly how they get each and every home business lead that they offer.
If they offer Real Time Leads then be sure you know exactly what they consider ‘real time’ to be. How long does a lead sit before it is considered an ‘Aged Lead?’
Knowing what kind of company you are buying from can make the process a lot easier and certainly help with any skepticism that you may have. If after you have visited their website you still don’t feel that you know enough then give them a call and get your answers directly from them.
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Don Reid, an experienced MLM builder and Entrepreneur, he founded Apache Leads in 2003. Born in Australia, Don currently lives in Cambodia, when he is not traveling on his many adventures around the world
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