For years MLM distributors have been told the same things over and over to ‘help’ them get their home based business off the ground. They have been told that the business is all about their product line, and how it can change their lives. And then, after they have been pumped about the product line and everything that it can do for them, they are told the truth about the MLM industry. What is the truth? I thought you would never ask…
The way to be truly successful in the MLM industry is to build your downline, and the faster you do it the more successful you will be.
The good news is that they are not wrong. The bad news is that they arm with a marketing plan that is about as effective as a BB gun shooting a tank. You are asked to approach your friends and family to get involved into your work at home opportunity, bring them to meetings, and use the 3 foot rule… the list goes on.
If this doesn’t work you are left to your own devices as to how you can earn customers find someone interested in joining your downline. I can tell you from experience that the list of possible leads dries up pretty fast.
From there many turn to conventional advertising which is costly and vastly ineffective. You are marketing to people who haven’t shown any interest in running a home based business and hoping that one of them will give you a call.
These efforts are backed up by the slogans ‘nothing ventured, nothing gained’ and ‘you can’t get something from nothing.’ While these slogans definitely have their place in business no one says that you can’t be smart about where you are investing your advertising dollars.
If you want to advertise to the masses who by and large are not interested in home based opportunities then you can do that for free fairly easily. There are websites that are dedicated to free promotional information, press releases, and advertisements. A quick online search will net you dozens of places that you can advertise in this fashion.
On the other hand spending your money on advertisements to those who have asked for information about your home business opportunity is like money in the bank. It only makes sense that your returns ratio is higher when you market to MLM leads that have asked for someone to contact them with more information about running a home based business. . When you are looking for the best leads in the MLM business you should look at purchasing MLM leads from a quality MLM lead company.
For the costs of an ad you would put into the paper for a few weeks you can get a dozen MLM leads who are interested in building a home based business. And not just any leads – warm leads who have requested that someone contact them with information about a home based business opportunity.
With most advertising you need to convince your prospect that they want to join your opportunity. With leads from a MLM Leads Company they have already convinced themselves that this could be the solution that they are looking for. You can’t ask for better MLM leads than that!
If you want to get higher returns with your advertising dollars you need to focus your attention on MLM leads who have already warmed up to the idea of running a home based business.
Don Reid, an experienced MLM builder and Entrepreneur, he founded Apache Leads in 2003. Born in Australia, Don currently lives in Cambodia, when he is not traveling on his many adventures around the world
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