How much do MLM Leads cost?

One of the very first questions potential MLM leads buyers want to learn when they come to our site or call us is; How much do leads cost?


Although this is a very difficult question to answer, I will try to do my best here to explain some general pricing guidelines.

The investment in MLM leads is somewhat like buying a drink in a bar or a restaurant. I’m going to use that analogy because we’ve all bought a drink at some stage. There are so many options when selecting a drink which all have a substantial effect on the price.

You might be in a local bar with some friends and so you select a local beer because it’s a fun occasion and you’re all just having a few laughs and munching on salty peanuts and nachos. That’s about as cheap as a drink comes, right?

What about if it’s a Saturday night and you’re wanting to impress that special someone and a beer isn’t going to do it. Maybe

But what about if its Saturday night and you’re in a snazzy restaurant with someone you want to impress. You show off your prowess and knowledge of sophisticated cocktails and order something with a combination of 15 ingredients, some flowers, an umbrella and some sparklers shooting out the top. (Clearly, I have no idea about cocktails)

how much do mlm leads cost

The point of the analogy is that these are both drinks but of varying value and for use at different times. The options and quality of the drinks has had a huge effect on the price. One was a cheap beer and one was a more expensive cocktail with a multitude of ingredients (or options)

Both can be awesome but they obviously vary in type, quality and price.

These same principles typically apply to most MLM leads.

Understanding that there are different types of leads and choosing the correct type for the correct use is important in order to get the best results.

Unfortunately, some people only focus on the initial price of the leads with the only goal of finding the "cheapest" leads company.  

They are sacrificing such important things as quality, guarantee, targeting, freshness, number of times sold and designed purpose, which inevitably leads to regret, dissatisfaction and disenchantment. So much so that the buyer might even quit their business!

Now that you hopefully understand my silly drinks analogy, I will list some of the most common things found in the purchase of MLM leads which will affect the price:

  • Freshness (Age since the lead was generated)
  • Short Form / Long Form (The amount of information included)
  • Gender Selection (Male or Female Only)
  • State Only (Leads from a selected State)
  • Type of Lead (Method of Contacting, Email, Texting, Voicemail, Phoning)
  • Country (US leads are the least expensive leads in the whole world)
  • Phone Interviewed (leads who have been interviewed in preparation for you to call them)
  • Best Time to Call the Lead
  • The Leads Motivation Level
  • The Leads Investment Capability
  • The Leads Desired Monthly Income
  • How Many Hours They Can Put to the Business
  • Why They Want a Home Business
  • Gender
  • Leads Date of Birth

As you can see, there are many options available, and when someone asks us “how much do MLM leads cost?” we need to have a discussion to find out a few things before we can answer the question or direct them to the leads which will suit them best.

Unlike most MLM Leads companies we do not try and confuse you with a huge range of different types of leads and options and prices which make no sense.

Those guys are very much like mobile phone plans which are designed to prevent you being able to compare plans or deny you to be able to even understand what you are getting.

We started in the MLM leads business back in 2003. We’ve seen many companies come and go and we’ve also seen many types of leads come and go.

To make selection super easy for our clients we got rid of all the silly bells and whistles and stripped down the range of leads to only what Network Marketers really need.

We examined the most popular leads in the industry, how they were used and the results they achieved. It all boiled down to basically 2 types of leads:

Economy and Premium.

Just like the fuel you put in your car. For many vehicles, Economy is fine. Premium is generally for those wanting higher performance.

Think of your business as a vehicle. It is what is going to take you to your lifestyle goals.

MLM Leads are the fuel.

Let’s examine what each of these lead types has included, what options are available, what they cost and in what way they are best used.

Economy Leads

Apache Leads has both U.S. and Australian Economy Leads

How Are They Generated?

An Economy lead is generated when a person completes a form on the internet. The person was directed to the form by any number of different methods. Sometimes banner ads on sites, sometimes as a result of a search engine enquiry, sometimes by them being on an email list

After completing the form the lead will be emailed telling them someone will contact them.

The information they submitted on the web form is placed into the lead company’s database.

The form will include permission for the lead to be contacted even if they are on DNC lists.

Often the form the person is completing is very generic and covers many things they are agreeing to. For example, they may be agreeing to be contacted about weight loss, getting fit, refinancing their home, buying a car, upgrading their phone.

Best Way to Contact

Economy leads are generated by the hundreds of thousands every day. They are a low-cost lead designed to be contacted by using bulk contacting methods. The reason for this is these systems will find the leads you need to speak with easily and efficiently.

Many clients use SMS Text Messaging Systems or Ringless Voicemail to contact Economy Leads.

Cost of Economy Leads

Fresh US Economy Leads: From $0.04 to $0.07 per lead
Aged US Economy Leads: From $0.005 to $0.03 per lead

Information Included

First & Last Name, Email Address, Telephone’ Street Address’ City, State, Zip, Gender, Date/Time Stamp, IP Address.

Fresh Australian Economy Leads: Not available.

Aged Australian Economy Leads: From $0.05 to $0.12

Information Included:

Gender, First Name, Last Name, Date of Birth, Email Address, Street Address, Postal Code, State, Telephone Number, Date & Time Stamp, I.P Address

Recommended Courses to Get The Maximum From These Leads:
Ringless Voicemail Drops - reveals all you need to know to get thousands of leads calling you
Mobile Marketing Revolution - your mobile marketing strategy

Premium Leads

We have Premium MLM Leads for both the USA and for Australia.

How Are They Generated:

Both are a high quality surveyed lead. Surveyed means they completed a form online which is very comprehensive.

The biggest difference is that the Australian Premium Leads are also Phone Interviewed. This means we called every single lead before we allow it into our database. We even recorded every call and do make these recordings available if you request.

Both version, US and AU are superior leads to most MLM leads you will find anywhere else

Best Way to Contact These Leads:

Both versions are designed for you to call them on the phone as soon as they are delivered to you.

Please note: Having spoken with literally thousands of Network Marketers since I started this business back in 2003, I’ve deduced the biggest problem with calling leads is the caller, not the lead. The caller needs to be trained, have a good script and have practiced delivering the script before calling Premium MLM Leads. We provide free training here but strongly recommend everyone ask their upline for training.

Cost of Premium Leads

Fresh US Premium Leads: From $0.60 to $0.92 per lead
Aged US Premium Leads: From $0.005 to $0.03 per lead

Fresh Australian Premium Leads: From $3.35 to $4.25 per lead
Aged Australian Premium Leads: From $0.24 to $2.18 per lead

Information Included

US Premium Leads:

First & Last Name, Street, City, State, Zip Code, Email Address, Telephone, Gender, Best Time to Call, Reason They Are Looking for A Home Business, How Much They Are Willing to Invest, How Many Hours They Can Put to The Business, Their Motivation Level, Desired Monthly Income, Date/Time Stamp & IP Address Information Included

Australian Premium Leads:

Full Name, Gender, Date of Birth, Email Address, Phone Number, City, State, Postal Code, Motivation Level, Hours Available for Business, Income Desired, How Much They Can Invest, Best Time to Call, Date Stamp, I.P Address


There you have it, now you know the answers to the question: How Much Do Leads Cost.  

I hope I have answered the question to your satisfaction.  If so please leave a comment or share this post.  

If you would like more information, please do have a look at our blog which contains tons of easy to read post to help you with your business building. All are honest, open and address the questions you may have.

If you’re ready to take a look at our MLM leads, please click the button below:

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One of the very first questions potential MLM leads buyers want to learn when they come to our site or call us is; How much do MLM leads cost? Although this is a very difficult question to answer, I will try to do my best here to explain some general pricing guidelines.

The investment in MLM leads is somewhat like buying a drink in a bar or a restaurant. I’m going to use that analogy because we’ve all bought a drink at some stage. There are so many options when selecting a drink which all have a substantial effect on the price.

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About the Author Don Reid

Don Reid, an experienced MLM builder and Entrepreneur, he founded Apache Leads in 2003. Born in Australia, Don currently lives in Cambodia, when he is not traveling on his many adventures around the world

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