Many who get involved with the MLM industry do so because they have a specific goal in mind. Unfortunately they don’t know how to achieve that goal so they look to others to provide advice on the subject. This does’nt mean that they don’t know what they need; it just means that they don’t have a plan to make their dream a reality.
This is where a MLM Lead Company comes in. The prospect searches the internet for a way to make their dream a reality and they fill out a questionnaire that asks what they want, and how much they are willing to spend to make this a reality. They complete the survey, along with other qualifying questions, and are pointed in the direction of a few options that may help them achieve their goal. So far so good.
It is at this point the prospect becomes a work at home lead which is purchased by a MLM distributor. I hate to say it but this is usually where the ball is dropped. Distributors often overlook a few crucial points of their home based business opportunity which ultimately leads to a frustrated downline.
Here are a few tips to help you keep the ball in hand:
Treat your MLM or home based opportunity like a business. If your MLM lead signs up with you and you are lax at getting back to them, or don’t have any invested interest in succeeding, this will affect your downline. You need to work on your business every day if you want it to succeed.
Write a business plan. A business plan is your road map to success. Failure to plan is a plan to fail. You should be planning to succeed and there is no better way to do this than writing a business plan. Another way to look at it is this: if you don’t know where your business is going then how can you tell your downline what they should do, or where their business is going?
Follow up with your downline. Successful MLM distributors know that taking care of their downline means continuing success for themselves. Don’t be afraid to call your downline to see how they are doing. Make sure they are being successful, and if they are having problems show them a solution. Your downline is your business, and when it does poorly so do you.
Don’t be afraid to try new things. The business world is always changing and you are in business. Brick and mortal is giving away to online sales, yahoo gave way to google, then tried to take it back again, first websites were all the rage, then it was SEO, and now that too has evolved. If your current way of doing business is working, don’t fix what isn’t broken. However while you are reaping the rewards of good business you can try to make it better by doing something new without affecting what is working for you.
Keep up with the times. The world is constantly changing and if you want to make money you’re going to have to change with it. Placing your distributor order with a mail-in form used to be the norm but it is slow compared to the newer ordering methods such as over the phone or via the internet. Don’t be afraid to let someone else test the waters but it if seems to be working for everyone else then missing the boat could mean lost revenue for you.
Do some market research and become a guru. Becoming a master of your product or field will help you earn credibility and that will turn into selling your home business opportunity if you market yourself properly. If you are well known as ‘the person to talk to’ about your product or service then people who are interested in what you have to offer are going to only want to deal with you. That means more sales for you, and more qualified MLM leads that have used your product or service.
Make things easier for you when you can. Why do you track down MLM leads the hard way when you could have someone else do it for you? Sometimes paying for a service will end up being well worth it when you compare the cost to the sweat, tears, and frustration that you will feel trying to do it yourself. Give it a try, I bet you will be pleasantly surprised.
If you take these basic principals in mind then it is easy to become a genius at MLM and home based businesses. And the best thing about it is that once you have done all of these things your leads will want to be a part of whatever opportunity that you are involved in because they will know that you won’t drop the ball.
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Don Reid, an experienced MLM builder and Entrepreneur, he founded Apache Leads in 2003. Born in Australia, Don currently lives in Cambodia, when he is not traveling on his many adventures around the world