It’s a term I coined for leads that are not so fresh anymore.
How they came about was one day I got a call from a visitor to my site and he asked did I have any old leads for sale. I had tons of them but had never offered them for sale as it never occurred to me that anyone would want them.
A few days later he called back and wanted another 2,000. I must admit, I was really surprised and asked him how come he wanted so many. He said he had great success calling these old leads because “half of them had never been contacted before”
Since then I have had many top MLM builders tell me exactly the same thing. This is a secret that the big time network marketers use and never tell. They use what we call “Aged Leads” because they are so inexpensive compared to fresh leads and the response rate is just about as good.
A good friend of mine with a huge downline of over 15,000 uses aged leads and even teaches many of his new members to do the same.
Of course, he has a very good phone technique that has been honed by following the teachings of a well known MLM trainer who specializes in teaching how to contact leads. I recommend that anyone serious about building a MLM business do the same.
Aged leads are also terrific value for beginners to practice telephone calls on. Because the aged leads are so cheap it’s not a wrist slashing thing if the newbie screws up a few calls, which they will for sure.
Using aged leads in email contact is also a very viable proposition as they all come with full contact information including time/date stamps and IP addresses. This is good proof that they opted in and gave permission to be contacted by any method, including by email.
If you are going to contact leads by email, make sure you do not overpower them with a bunch of sales talk. Take it slow and build a relationship based on providing good value content and being trustworthy. In no time at all you will have a heap of interested prospects very willing to join you in your home business.
I hope this is helpful information to assist you succeeding with lower overheads
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Real Time Leads are, hands down, one of the hottest home based business leads that you can get. MLM Lead companies prequalify their MLM leads to determine how interested a lead is and then the lead enters their contact information. When they enter their contacted information they are requesting that someone contact them with information about a work at home or MLM business.
That means that these network marketing leads are already interested in the possibility that a home based business may be the answer to their unique situation. All you have to do is help them determine whether your business opportunity is right for your lead.
Here are some tips on how to make Real Time Leads work for you:
1. Buy your Real Time MLM leads online through a MLM Lead Company. There are a variety of leads that you can choose from but if you are looking for high quality MLM leads I would recommend Real Time Leads.
Calling a Real Time Lead as soon as their contact information comes to you means that they may still be on your web page when you make the call. This can have an immense impact on your enrollment rate – an increase of up to 10 times the enrollment rate compared to standard leads.
There are many different MLM lead types – be sure to find the one that works for you.
2. Make your downline your priority. As a MLM distributor your focus needs to be your downline. Your downline doing well means that you do well. Call them bi-weekly to see how things are going for them both in their lives and their work at home business.
By keeping in contact with your downline you let them know that you are there to be supportive. You will find that you are able to deal with inconveniences before they become problems, and when a problem rises you are already on top of it.
3. Help your downline be successful with their downline. Not all uplines will have the answer to ever question or situation that comes up – that includes you. When you don’t know the answer you should find someone who does.
If your downline follows this guideline they are likely to turn to you first. When you don’t know the answer you should continue to go up the chain until you find someone who does.
All of these tips are designed to help you run a smoother, more profitable MLM business. Real Time Leads are an extremely high quality lead that can definitely be a great asset to growing your downline. I hope that this helps you understand how Real Time Leads are different than other MLM leads, and how you can put them to use for you.
If you feel that you can improve these tips in any way for you or your downline then I suggest doing so. Using other work at home leads in a similar fashion will also help you have bigger successes more often.
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I’m sure that you have heard that duplication is the key to all MLM success stories. Duplication is a Key to a Successful MLM or Home Based Business BUT, it’s not the only one.
I don’t want to contradict the ‘gurus’ of the industry but this is only half of the equation. The saying should be ‘automation and duplication are the keys to success’ – in that order.
The first order of being successful is building your downline.
To do this you need to build a MLM leads list for you to contact. You could ask your friends and family to refer some friends but this takes a lot of time and doesn’t yield a large result of names for your list. Before long you will be calling the same people over again forcing them to begin hiding from you.
Remember what I said about automation being part of the equation for success? This is true on every level. There are companies that focus on acquiring MLM leads for you. In fact you are at one right now.
These MLM leads request information about making money in a home based business and are looking for someone to get back to them as soon as possible. This is the first stage in your automation to success.
If you open an account with a credible email marketing site you can take your automation one step father. This allows you to put hundreds or thousands of home business opportunity leadsinto your email system and request confirmation that they are still interested in receiving information about starting a home based business. This heightens their interest in your opportunity. I personally don’t recommend this method as it has lots of difficult problems associated with it and email open rates are pathetically low.
Join a SMS Messaging company. Import your leads and send out a compelling text message to thousands of mlm leads. The open rate of SMS text messages is around 97%, so you know they are going to read it.
The next step is to contact these MLM leads in person so they get to know the person who is going to help them achieve their financial goals. It is natural for us to want to deal with other people instead of machines and you will find that you will get a higher enrollment rate if you call them.
But if you are generating interest from hundreds of leads, its going to totally exhaust you calling all these leads.
Do what the smart leaders in MLM do; they hire other people to call the leads for them. The callers follow a proven script and whittle the big list down to a smaller, more manageable list of super qualified leads.
During the qualifying calls your callers would have edified you to the moon. These qualified leads are expecting to be called by a true home business guru and will hang off every word you say. Now, be honest, does that sound better than the way you have been doing this so far?
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The aged old expression ‘you get what you paid for’ is true for many things including cars, business shirts, and MLM leads. This is why you might find that Real Time Leads are one of the more expensive leads listed on your MLM Company’s website. There is a reason for that.
Real Time Leads have the ability to change your MLM business.
A Real Time Lead is a form of MLM leads that allows you to know when someone has shown interest in learning about a home based business opportunity – in real time. The moment that they provide their contact information and request that someone contact them with information about a home based business you are sent their MLM lead information.
This can cause a drastic change in your response ratio compared to standard MLM leads that you might purchase. A real time lead is up to 100 times more likely to enroll in your opportunity if you call them right when they request information. This is when their interest in a home based business is the highest that it will ever be, and they are already in ‘buying mode.’
“So, how does this differ from other fresh leads?”
A warm MLM lead that is fresh off the press may still be viewing your content and have your opportunity in their mind, but that is unlikely. Most of the time your work at home leads file takes up to 24 hours to get to you and every second that your lead is aging is a strike against you.
Every second represents another moment where the lead has taken interest into something else. Their ‘buying mode’ is fading; they have moved off of your site and became distracted by another thought. The rest of their life reared its head and they had to run off to do an errand to cook a meal for their children. All of these things place your opportunity on the ‘back burner’ in their mind.
Letting your opportunity lose focus also means that it loses importance in the mind of your MLM lead.
No matter how fresh your lead is it isn’t going to be able to provide the instant response that a Real Time Lead can provide. Your response time can make all the difference when dealing with your home based business leads, and that is where Real Time Leads have the advantage.
Another advantage is that most MLM Lead Companies allow you to ‘pause’ your Real Time Lead campaign when you go away for a weekend or need to catch up with your downline. You don’t end up paying for MLM leads that have aged into standard leads.
If you have never used the power of a Real Time Lead to accelerate your business I would recommend that you give it a try. When it comes to MLM leads there really isn’t anything more powerful than a home business lead provided in real time.
Making Money With Your MLM or Home Based Business: Whether or not you got into your home based business to make money or become successful can alter the way that you treat your business. Whether you want to run your work at home opportunity like a business, a hobby business or something to take up your time between projects will determine how successful you are.
Here are a few tips to help you be truly successful at Making Money With Your MLM or Home Based Business:
Do something to improve your business every day.
If your MLM lead signs up with you and you are lax at getting back to them, or don’t have any invested interest in succeeding, this will affect your downline. You need to work on your business every day if you want it to succeed.
Write a business plan.
A business plan is your road map to success. Failure to plan is a plan to fail. You should be planning to succeed and there is no better way to do this than writing a business plan. Another way to look at it is this: if you don’t know where your business is going then how can you tell your downline what they should do, or where their business is going?
Follow up with your downline.
Successful MLM distributors know that taking care of their downline means continuing success for themselves. Don’t be afraid to call your downline to see how they are doing. Make sure they are being successful, and if they are having problems show them a solution. Your downline is your business, and when it does poorly so do you.
Don’t be afraid to try new things.
The business world is always changing and you are in business. Brick and mortal is giving away to online sales, yahoo gave way to google, then tried to take it back again, first websites were all the rage, then it was SEO, and now that too has evolved. If your current way of doing business is working, don’t fix what isn’t broken. However while you are reaping the rewards of good business you can try to make it better by doing something new without affecting what is working for you.
Keep up with the times.
The world is constantly changing and if you want to make money you’re going to have to change with it. Placing your distributor order with a mail-in form used to be the norm but it is slow compared to the newer ordering methods such as over the phone or via the internet. Don’t be afraid to let someone else test the waters but it if seems to be working for everyone else then missing the boat could mean lost revenue for you.
Do some market research and become a guru.
Becoming a master of your product or field will help you earn credibility and that will turn into selling your home business opportunity if you market yourself properly. If you are well known as ‘the person to talk to’ about your product or service then people who are interested in what you have to offer are going to only want to deal with you. That means more sales for you, and more qualified MLM leads that have used your product or service.
Make things easier for you when you can.
Why do you track down MLM leads the hard way when you could have someone else do it for you? Sometimes paying for a service will end up being well worth it when you compare the cost to the sweat, tears, and frustration that you will feel trying to do it yourself. Give it a try, I bet you will be pleasantly surprised.
If you take these basic principals in mind then it is easy to become a genius at MLM and home based businesses. And the best thing about it is that once you have done all of these things your leads will want to be a part of your opportunity because they can see that you are organized.
Once you get a system down your confidence will grow become a strong motivator to you and your downline.
No that’s not a misprint, there really is a way to get a response rate up to 10 times the enrollments than you would get from your standard leads. I’d like to tell you that this is a special new network marketing lead that is just being introduced. I’d also like to tell you that this is a limited run of MLM leads that are sure to rock the world of MLM.
But the truth is that in this case that isn’t what you want to hear. What a truly successful MLM distributor wants to hear is ‘these home based business leads are going to EXPLODE your downline, and there are more where they came from!’ Lucky for you that’s exactly what I’m going to tell you.
First you will need to know what a ‘pre-enrollee’ is. A pre-enrollee is a home business lead that has been qualified by a questionnaire or another qualifying method. They have shown interest in learning about a business opportunity and their responses indicate which home business they would be a good MLM lead for.
The profile of the pre-enrollee is turned into a work at home lead and matched to a business that suits their needs. Let’s say for a moment that this is your MLM home business opportunity. The MLM lead is sent to your website and directed to a ‘Free Membership Tour’ or a similar process. They are asked to provide their contact information before they start the tour and this information is sent immediately to you.
The lead is considered a pre-enrollee once they have provided your website with their contact information to state that they are interested in learning about your home business opportunity. It is at this moment when they are the hottest lead they will ever be – this is the time when you want to tell them about your MLM opportunity.
Although the pre-enrollee program is designed that you don’t have to lift a finger to get enrollments this is a bad idea. If you leave the pre-enrollee lead to browse at their leisure you will only get a sign-up rate of approximately 1%. There is nothing to keep them on your site or prompt them to sign up except their own curiosity, and we all know where that gets us.
The greatest advantage of this system is that your network marketing leads have always qualified themselves. If they were not interested in your home business opportunity they would not have taken the steps to sign up. This means that contacting them to determine what their immediate needs are, and explaining how your home based business opportunity can help them can be critical.
The difference between leaving your MLM leads to sign up themselves and calling them to answer any questions and show them the benefits of your opportunity can drastically change your results. By simply making a phone call you can talk to your pre-enrollee MLM lead while they are still on your website and increase your response rate to as much as a 10% conversion!
As with any form of leads that you buy from a lead generation service you will want to ensure that your pre-enrollee leads are quality leads. Make sure that you deal with a company that does not offer incentives to people just because they request information.
A quality pre-enrollee MLM lead is someone who has signed up to get information about your business who was not bribed with an incentive. You need to be sure that they are contacting you with the right intentions.
Pre-enrollee MLM leads are considered to be one of the highest quality home business lead you can buy. They are people who are interested in building a home based business and have qualified themselves to be looking for an opportunity like yours. It just doesn’t get any better than that.
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Most MLM distributors are given some sort of startup package when they sign on to their new business opportunity. If you read the materials inside you are told everything that your MLM Company feels that you should know about your new business. What they fail to sell you is how to make it work – how to actually succeed at your business.
Many Uplines follow the same routine that you find in your startup kits and they all pretty much use the same formula. You should start with your friends and family because you know these people and it will help you to get comfortable with promoting your MLM opportunity to others.
What they imply but don’t say outright is that you’re going to make mistakes during your presentation and they want your family to feel guilty about not supporting your new venture. So, in their minds your family should sign on because they don’t want you to feel alone and then they feel guilty if they don’t sign up right away.
The next step is to ask your friends and family if they can provide leads to anyone who may want to work at home. What is happening here is that you are asking your friends and family to provide you contact information for someone you have never met. You are asking them to use their relationship with this mystery person as your way ‘in’ so you can try to sell your opportunity.
If this goes well, good for you! Unfortunately what you have created is a cold lead so there isn’t a lot of chance that it will go well. A cold lead is someone who hasn’t shown any interest in becoming a distributor of a home based business, or MLM Company. The chances of someone like this being interested are very little. They may take the appointment because their friend asks them to but what you have managed to do it put a strain on the relationship between your cold lead and your relative.
Whether or not you sign anyone into your downline won’t always stop you from getting more referrals. Often when you ask someone for the sale and they aren’t interested they look for another way out without saying ‘no’ directly. When you ask them for leads to anyone they know that may be looking for a home based business opportunity they jump at this ‘out’ so they can decline without feeling like they have wasted your time.
This cycle might repeat for a while but ultimately, and usually quickly, you run out of leads. When that happens you are told to go over your old leads again and again to see if anyone has changed their mind. Unfortunately all that does is strain your relationship with your friends and family further. They know what you’re doing and if they are interested they know where to find you.
What you really need is a long list of network marketing leads that have shown interest in a home based business opportunity. People who have signed up and said ‘please contact me with information about your company – I’m really looking for a way to reach my goals.’
You need warm leads that have been prequalified as interested parties to what you have to offer. Better yet you need HOT leads that are waiting by the phone for you to call! But where would you find these warm or HOT leads?
The solution is simple.
For a long list of prequalified leads that are looking for someone to give them more information about a home business opportunity you need to contact a MLM Leads Company. They can provide quality warm MLM leads who have asked to be contacted by you to share with them your opportunity.
Even better, most MLM Lead Companies provide a variety of MLM lead types that will give you a range of leads from warm to HOT HOT HOT! It really doesn’t get any easier than this. Prequalified leads that are sent to your inbox and all you have to do is call.
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There are quite a few methods that are used to provide home business leads in today’s modern world and I’m sure that there are even more than what I’m about to cover here. Let’s take a look at each of the methods and how they may work for you.
Ask your friends and family to join your business, and provide additional leads.
This method may have been successful at the conception of MLM and it is still being marketed as ‘the way to do it’ by most MLM companies – perhaps even all of them.
MLM distributers who try to do it by the book and use this as their only way to generate work at home leads end up running out of people to approach rather quickly. And without leads you do not have the opportunity to expand your downline and be successful.
Build a blogsite and market yourself as a guru online.
This method can be successful, but ultimately it doesn’t make a lot of sense to me. Your goal in running your MLM business is to make money and be successful. This method takes a lot of time and retraining as a marketing savant before you are able to get a constant stream of MLM leads.
The ‘guru’ is marketed as a way to generate leads and save money, but you have to know how to build a website or pay someone to build it for you. Then there is the cost of hosting a web site complete with a qualifying format to ensure that you have quality leads. All of this takes money that you could be investing in immediate quality leads to grow your business today.
Buying your qualified leads from a trusted MLM lead company.
This MLM lead generating method is used by extremely successful MLM distributors worldwide. You are offered prequalified leads that are usually delivered within 24 hours. You can contact these MLM leads immediately because they have asked to be called to learn more about your work at home opportunity.
No more hassling your family for additional leads. No more waiting months at a time before you get a quality lead while you pay for hundreds of uninterested parties to visit your website. Secure, immediate, and virtually unlimited qualified MLM leads so you can start growing your home based business today.
It doesn’t get any better than that.
I am sure that each new way that you try to generate leads has its place – even if it is only to show you what works and doesn’t work. All you need to do is weight then pros vs. the cons to see which method makes the most sense to you. I don’t think it can be clearer than that.
Each MLM distributor is going to find a method that works for them and sometimes this will take time. Unfortunately most people want to see their home business grow within 3 – 6 months, and it is very hard to do that without a constant supply of qualified leads.
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Many distributors that get involved in the MLM industry change from one company to the next over the years. There isn’t anything wrong with this approach to finding the one MLM opportunity that you are passionate about, but what if you wanted a faster way?
Generally speaking it’s not the product that causes distributors to stray from their existing work at home opportunity. The reasons a distributor leaves their current opportunity can usually be lead back to their Upline in one form other another. You get involved in MLM to be successful and reach for the goals that you have set for yourself.
There needs to be a lot of hard work and personal dedication to make any MLM business work, but without someone showing you the road map on how to be successful with your opportunity it can be very hard to succeed on your own.
When a distributor has a poor Upline, whether that is their immediate Upline or someone above them, it can cause resentment and the feeling of being taken advantage of. This inevitably causes the distributor to move on to another company or give up on MLM entirely.
No matter what MLM company you are involved with there are two products that never change – opportunity and success. Everyone is looking for MLM leads to sell their opportunity to, and with it they are looking for success. These two products are the true core of the MLM industry, and ultimately it doesn’t matter which company you join. Let me say that again…
Ultimately it doesn’t matter which MLM company you join.
Whether or not you have a good Upline is key to your success, and success is ultimately the reason that you got involved in the first place. It is certainly possible to succeed with a bad Upline, but you’re making it much harder on yourself. There are other factors such as the payment method, and downline compensation plan that you may want to look into as well.
Once you have found an opportunity that has a good Upline ask them how they grew their business. Be direct – there shouldn’t be any secrets here. If you do well then your Upline reaps the benefits so it doesn’t make sense that they wouldn’t want you to know how to find network marketing leads.
Try ordering a list of MLM leads from a lead supply company. If your Upline built their success the fast and easy way then they bought MLM leads as well. Buying leads is the fastest and most reliable way to get a list of qualified leads who are interested in work at home opportunities.
MLM lead companies gather their leads from an online filtering system that qualifies your MLM leads as people who are interested in learning more about work at home businesses. They have requested that you contact them and let them know more about your home based business opportunity.
The faster that you are able to build a qualified list of MLM leads means that you have placed yourself in a position to succeed immediately. Anyone who is extremely successful in this industry will tell you that it is crucial to get as many qualified leads who are interested in a home based business opportunity as fast as possible.
Whether or not your Upline has purchased leads from a MLM Lead Company or not doesn’t change the fact that you’re buying prequalified home business leads who have asked to be contacted with more information about a work at home opportunity. A vast amount of leads which are delivered within 24 hours are at your fingertips.
It really doesn’t get any easier than that to find quality leads to build your business.
Even though it is your Upline’s job to show you the road map to success that is not always the way it happens. There are many horror stories about bad MLM Uplines that sign you onto their home business opportunity and then leave you flailing, without direction. This causes a lot of MLM Distributors to fail, or give up – they feel lost and out of control which leads to poor moral and ultimately failure.
That doesn’t have to be the route you take.
Simply put a bad Upline is someone who does not show you how to succeed at your MLM business. It’s bad enough when they don’t have the experience to show you how to generate your own leads to grow you business, but even worse is when they avoid you like you’re a disease. Uplines that don’t return your calls, or reply to your emails and always seem to be ‘busy’ when you do get a hold of them. Of course they promise to call you right back, and always seem to be ‘getting around to it’ when you speak to them next.
Who needs an Upline like that? You deserve better and that is why I’m going to give you a road map to success right here and now.
I’m not promising that this is going to be exceedingly detailed, but it will give you a push in the right direction. Just follow these directions and then get creative from there and I’m sure you will do well with or without an Upline that calls you back.
Get to know your product
Read all of the material that you have been given on your products, and then dig around some more. Any MLM leads that you speak with may have questions about your products and it always pays to be knowledgeable in your business. Read as many consumer reviews online, but be wary about those who are just trying to write a smear campaign. They may be upset MLM Distributors who have failed and are looking for a way to get back at your company.
Learn as much as you can about your opportunity.
Ultimately you are selling your work at home business to your MLM leads. They are likely to have a few questions and they will be looking to you to be an expert in the field. This will also help you discuss your home based business opportunity with confidence which will be perceived by your lead.
Never lie to your MLM lead.
This is crucial – no one likes to be lied to. Your intention is to have your business opportunity lead join your downline which means that you will be working with them for a while. Any lies that you tell them to get them on your team will eventually come out and once it does you will lose credibility and more than likely a member of your downline. This can create a chain reaction once the members of your downline realize that you have been lying to them.
Make your opportunity all about your marketing network lead.
When you have a MLM lead and you are preparing to contact them remember one crucial thing – this isn’t about you. If you contact your lead and the conversation is all about how fast they can sign up then you won’t ever close a deal. Your downline will never grow.
You need to realize that this opportunity is all about your lead, and what it can do for them. They have a reason that they are interested. Find out what it is and see if your home business opportunity is a solution for them. If it isn’t, don’t press the issue. There are other leads that will see your opportunity as the solution they have been looking for.
Growing your downline is the key to your success.
The faster that you get quality leads for your home business opportunity the greater chance you have to launch your business. Your major product in MLM is the business opportunity that you offer to your MLM leads. Signing them on turns them into your downline, which makes their success your success.
The fastest way to generate quality MLM leads of people looking for a home based business opportunity is to buy them. The old saying ‘you get what you pay for’ couldn’t be more true. Purchasing quality MLM leads gives you a list of prequalified contacts who have requested that you contact them with your home business opportunity. It doesn’t get much better than that.
If you have a tight budget then look into buying Aged Leads; they are usually sold at a discount but they are still contacts that have been prequalified and have requested information about a home business opportunity.
Don’t be a horrible Upline.
Your downline are counting on you to show them how to be successful in the industry that you have convinced them to join. If one of your downline is having problems getting their own MLM leads then give them some suggestions. Point them to the MLM lead company that you used when you were looking to fill out the ranks of your downline.
Don’t only call your downline when they are having problems.
It is great that you are willing to be there when your downline are having problems, but being a good Upline is about more than that.
If you only contact your downline when they are having business problems then you give the impression that you only care when the flow of money has been interrupted. Your downline are people too – treat them as such. You may not end up being friends with all of them but staying in touch can make a big difference in their continued success.
I hope that this helps some of you who are suffering with a bad Upline. I wish you continued success in all of your endeavors.
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