It’s a term I coined for leads that are not so fresh anymore.
How they came about was one day I got a call from a visitor to my site and he asked did I have any old leads for sale. I had tons of them but had never offered them for sale as it never occurred to me that anyone would want them.
A few days later he called back and wanted another 2,000. I must admit, I was really surprised and asked him how come he wanted so many. He said he had great success calling these old leads because “half of them had never been contacted before”
Since then I have had many top MLM builders tell me exactly the same thing. This is a secret that the big time network marketers use and never tell. They use what we call “Aged Leads” because they are so inexpensive compared to fresh leads and the response rate is just about as good.
A good friend of mine with a huge downline of over 15,000 uses aged leads and even teaches many of his new members to do the same.
Of course, he has a very good phone technique that has been honed by following the teachings of a well known MLM trainer who specializes in teaching how to contact leads. I recommend that anyone serious about building a MLM business do the same.
Aged leads are also terrific value for beginners to practice telephone calls on. Because the aged leads are so cheap it’s not a wrist slashing thing if the newbie screws up a few calls, which they will for sure.
Using aged leads in email contact is also a very viable proposition as they all come with full contact information including time/date stamps and IP addresses. This is good proof that they opted in and gave permission to be contacted by any method, including by email.
If you are going to contact leads by email, make sure you do not overpower them with a bunch of sales talk. Take it slow and build a relationship based on providing good value content and being trustworthy. In no time at all you will have a heap of interested prospects very willing to join you in your home business.
I hope this is helpful information to assist you succeeding with lower overheads
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What Is MLM Leads?
If you are new to Network Marketing or Multi Level Marketing (MLM) as it is also known you may be unfamiliar with the term MLM Leads.
MLM Leads are people who are interested in a work at home or home business.
In marketing anyone who may be interested in your product is called a lead. Quite often they are known as sales leads. For example, imagine you sell encyclopedias. If you had a list of people who had filled out a form in a mall saying they were interested in encyclopedias you would call those people sales leads.
It’s much the same in MLM or Network Marketing; people who have filled out a form on the internet indicating they are interested in learning more about making money from home or working toward financial freedom are generally called MLM Leads.
There are a number of websites which will sell you access to these leads for a reasonable investment or you could even try generating them yourself. Most people discover it’s quite expensive and requires a lot of skill to generate MLM Leads and find it’s much easier and more efficient to simply buy them from an MLM Leads website which specializes in providing good quality, guaranteed leads.
The expense comes from building a website to capture the leads information, an email system, a database management system. Of course thats not all that is required to generate mlm leads.
Once you have your site or lead capture page in place you need to buy some traffic. What the heck is traffic right? Traffic is the industry word for people who visit websites. For example, when you go to Facebook, you are counted and referred to as “traffic” Traffic is very valuable, in fact Facebook make all their income from selling you and your information to advertisers. So does Google.
OK, so back to where we were, you have your mlm leads capture page all set up and now you want some traffic. Lets say you choose to buy it from Facebook, because it’s the easiest to use. Google is very difficult and not at all user friendly. How traffic works is you need to bid against everyone else who wants the same traffic as you. The higher the bid the more likely it is you will get the visitors to your site.
You will be charged every single time someone clicks on your ad. The cost is likely to be a couple of dollars for each click. If you have a very attractive and interesting lead capture page, about 25% of your visitors will fill out the form. So for every 100 visitors maybe 25 will become leads. Your cost will be at least $200 for the traffic.
That’s $8 per lead.
Now you see why most people elect to purchase leads from reputable mlm leads companies.
Apache Leads is a world leader in this service and has been providing excellent quality mlm leads to network marketers for many years, in fact since 2003