When we join a MLM or home based business opportunity we want someone to show up the road map to success – after all that is what they promise isn’t it? The most common answer to questions about the road map to success is a quick verbal point to your starter kit. “Everything is in there” they say… but there is something that they didn’t bother to tell you about being successful.
Not all MLM leads are created equal.
The difference is whether or not you are working with a cold lead or a warm lead. A cold lead is someone who is not interested in a home based business opportunity but you were given their contact information from a friend or relative – just like you were told to do in your manual.
A warm lead is someone who is looking forward to learning more about a home based business opportunity to see if it will help them achieve their goals. They have contacted a MLM Leads Company and left their contact information along with a request to have someone contact them. They have already warmed up to the idea of running their own home based business and they want someone to show them how.
Do you see the difference? A cold work at home lead views you as an inconvenience and they need to be convinced to join while a warm home based business lead has convinced them self that they want to learn more about what you have to offer. It wouldn’t make sense for anyone to want to contact cold leads.
Now that you know the difference how can you find a list of warm leads to EXPLODE your downline? That’s where MLM Lead Companies come in. Unfortunately not all MLM Lead Companies are created equal either so I have put together a guide to let you know when you’re getting good quality MLM leads, or the other kind.
Stay away from leads that have been enticed into becoming a lead.
Many MLM lead companies will offer an incentive to take their questionnaire and gather the contact information of the lead. This reduces the quality of the lead because they may not be interested in your opportunity at all – they were merely looking to win a new iPod, or other incentive.
Make sure they are being both legal and ethical in their lead generation approach.
There are very strict laws in most countries about how you can market to the populace. Check their website or, if necessary, ask them directly how they gather information on their leads. If they are not following the legal guidelines or you feel they are being unethical then this is a sign that something is wrong.
How long have they been in business?
A company that provides business opportunity leads needs to be prepared to stand behind their product. If the company has not been in business for very long you have no way to determine whether or not they are a ‘fly by night’ operation. Give them a little time to gain some credibility before you invest your money into them. If they have come highly recommended from a trusted source, then wait for a sale or promotion so your investment is less.
Does the company offer a guarantee on their service?
It is always a good sign when the MLM Leads Company that you want to do business with guarantees their service. This shows that the company is ready to stand behind their product – even at their own cost.
The best way to see if a company is providing you quality leads is to visit their website. Check their policies and procedures, and look for any signs that you may be getting home business opportunity leads that are not gathered in legal or ethical ways.
Knowing what kind of company you are buying from can make the process a lot easier and certainly help with any skepticism that you may have. If after you have visited their website you still don’t feel that you know enough then give them a call and get your answers directly from them.
There are quite a few methods that are used to provide home business leads in today’s modern world and I’m sure that there are even more than what I’m about to cover here. Let’s take a look at each of the methods and how they may work for you.
Ask your friends and family to join your business, and provide additional leads.
This method may have been successful at the conception of MLM and it is still being marketed as ‘the way to do it’ by most MLM companies – perhaps even all of them.
MLM distributers who try to do it by the book and use this as their only way to generate work at home leads end up running out of people to approach rather quickly. And without leads you do not have the opportunity to expand your downline and be successful.
Build a blogsite and market yourself as a guru online.
This method can be successful, but ultimately it doesn’t make a lot of sense to me. Your goal in running your MLM business is to make money and be successful. This method takes a lot of time and retraining as a marketing savant before you are able to get a constant stream of MLM leads.
The ‘guru’ is marketed as a way to generate leads and save money, but you have to know how to build a website or pay someone to build it for you. Then there is the cost of hosting a web site complete with a qualifying format to ensure that you have quality leads. All of this takes money that you could be investing in immediate quality leads to grow your business today.
Buying your qualified leads from a trusted MLM lead company.
This MLM lead generating method is used by extremely successful MLM distributors worldwide. You are offered prequalified leads that are usually delivered within 24 hours. You can contact these MLM leads immediately because they have asked to be called to learn more about your work at home opportunity.
No more hassling your family for additional leads. No more waiting months at a time before you get a quality lead while you pay for hundreds of uninterested parties to visit your website. Secure, immediate, and virtually unlimited qualified MLM leads so you can start growing your home based business today.
It doesn’t get any better than that.
I am sure that each new way that you try to generate leads has its place – even if it is only to show you what works and doesn’t work. All you need to do is weight then pros vs. the cons to see which method makes the most sense to you. I don’t think it can be clearer than that.
Each MLM distributor is going to find a method that works for them and sometimes this will take time. Unfortunately most people want to see their home business grow within 3 – 6 months, and it is very hard to do that without a constant supply of qualified leads.
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