Becoming A Master At MLM: Often when you sign on to a home based business opportunity you are told thing like ‘the business grows itself’ or ‘it’s easy to be successful you just need to be persistent.’ I don’t know if these uplines have checked a dictionary but there is a reason they call it ‘persistent.’
Lucky for you it truly isn’t hard to be a master at the MLM industry. The key to success is in your approach. The secret to success is knowing your enrollment in this industry is not about you. I realize that sounds backward because you got involved due to your interests or goals but bear with me and I shall explain.
Your upline contacted one of their MLM leads which ended up being you. When they spoke to you they told you about their work at home opportunity and how it could benefit you. If they were smart they did not focus the conversation on themselves or their company. They probably listened to you more than they spoke about the opportunity. They made it all about you – their downline.
That approach is key to success in the MLM industry. When you contact your work at home leads you want to focus on their needs and ambitions. Once they sign on to your downline you should focus on what it will take to make them successful. Stay in touch with your downline and help work out any kinks that they come across in achieving their own success.
When your downline is successful you become truly successful.
If you focus your attention on your successes and failures then you become anxious about the next call, or next meeting. Your MLM leads pick up on this and feel that there is something wrong with your offer even though there isn’t. What they feel is something wrong with you and they migrate that feeling to the offer in general.
So the first step is to make sure your efforts are about building your downline and then helping your downline become successful.
You build your downline by providing an opportunity for your home based business leads to better their lives. Explain how your opportunity may help them and let them know that you will be there to support them and help them grow their business. That is your major function in this industry.
Of course to build your downline you are going to need leads, and the faster you get leads that have warmed up to the thought of running a work at home business the faster you can expand your downline. The fastest way to get qualified leads is through a MLM Lead Company. You can get hundreds of warm MLM leads that have been pre-qualified as interested in a home based business opportunity.
And that’s not all. You have the ability to reach thousands of warm leads within minutes using an Auto-responder Lead system, or you can take a more personal approach with sizzling hot Real Time Leads. Many MLM Lead Companies offer a wide range of MLM leads to suit your business needs.
The second key to being a genius at MLM is knowing what your business is. Every MLM opportunity offers a product line and you are told that this is your business. While this may be true your product line is not key to your success – your downline is.
What that means is that your true business is building your downline. Once you have done that you need to help them become successful at building their own downline. Then you can focus on developing a marketing campaign on your product line if you wish.
Since you already know how to acquire thousands of warm or hot MLM leads you know how to put yourself in a position to explode your downline. This also means that you know what to tell your downline in order to explode their downline.
Congratulations, you are now have the foundation to Becoming A Master At MLM!
It is pretty common for those new to MLM to mistrust the idea of paying for leads that your Upline tells you are ‘easy to get if you just follow the directions in your starter kit.’ From a MLM Distributor’s point of view this makes sense – after all, if you were supposed to buy your business opportunity leads wouldn’t it be in the manual? Unfortunately in this case the manual forgot to tell you something very important about MLM Leads…
Not all MLM leads are created equal.
The difference is whether or not you are working with a cold lead or a warm lead. A cold lead is someone who is not interested in a home based business opportunity but you were given their contact information from a friend or relative – just like you were told to do in your manual.
A warm lead is someone who is looking forward to learning more about a home based business opportunity to see if it will help them achieve their goals. They have contacted a MLM Leads Company and left their contact information along with a request to have someone contact them. They have already warmed up to the idea of running their own home based business and they want someone to show them how.
Do you see the difference? A cold work at home lead views you as an inconvenience and they need to be convinced to join while a warm home based business lead has convinced them self that they want to learn more about what you have to offer. All you have to do it see if your MLM business opportunity fits their needs.
Now that you know the difference you need to find a way to get a hold of lots of warm home based leads so you can EXPLODE your down line – and that’s where MLM Lead Companies come in! Unfortunately not all MLM Lead Companies are created equal either so I have put together a guide to let you know when you’re getting good quality MLM leads, or the other kind.
Stay away from leads that have been enticed into becoming a lead.
Many MLM lead companies will offer an incentive to take their questionnaire and gather the contact information of the lead. This reduces the quality of the lead because they may not be interested in your opportunity at all – they were merely looking to win a new iPod, or other incentive.
Make sure they are being both legal and ethical in their lead generation approach.
There are very strict laws in most countries about how you can market to the populace. Check their website or, if necessary, ask them directly how they gather information on their leads. If they are not following the legal guidelines or you feel they are being unethical then this is a sign that something is wrong.
How long have they been in business? A company that provides business opportunity leadsneeds to be prepared to stand behind their product. If the company has not been in business for very long you have no way to determine whether or not they are a ‘fly by night’ operation. Give them a little time to gain some credibility before you invest your money into them. If they have come highly recommended from a trusted source, then wait for a sale or promotion so your investment is less.
Does the company offer a guarantee on their service?
It is always a good sign when the MLM Leads Company that you want to do business with guarantees their service. This shows that the company is ready to stand behind their product – even at their own cost.
Of course a guarantee doesn’t help if the company ends up being a fly by night operation because they will have closed down with your money long before they have to worry about supporting their guarantee.
The best way to see if a company is providing you quality leads is to visit their website. Check their policies and procedures, and look for any signs that you may be getting home business opportunity leads that are not gathered in legal or ethical ways. Check to see if they explain exactly how they get each and every home business lead that they offer.
If they offer Real Time Leads then be sure you know exactly what they consider ‘real time’ to be. How long does a lead sit before it is considered an ‘Aged Lead?’
Knowing what kind of company you are buying from can make the process a lot easier and certainly help with any skepticism that you may have. If after you have visited their website you still don’t feel that you know enough then give them a call and get your answers directly from them.
Other interesting offers and information are available here
Many distributors that get involved in the MLM industry change from one company to the next over the years. There isn’t anything wrong with this approach to finding the one MLM opportunity that you are passionate about, but what if you wanted a faster way?
Generally speaking it’s not the product that causes distributors to stray from their existing work at home opportunity. The reasons a distributor leaves their current opportunity can usually be lead back to their Upline in one form other another. You get involved in MLM to be successful and reach for the goals that you have set for yourself.
There needs to be a lot of hard work and personal dedication to make any MLM business work, but without someone showing you the road map on how to be successful with your opportunity it can be very hard to succeed on your own.
When a distributor has a poor Upline, whether that is their immediate Upline or someone above them, it can cause resentment and the feeling of being taken advantage of. This inevitably causes the distributor to move on to another company or give up on MLM entirely.
No matter what MLM company you are involved with there are two products that never change – opportunity and success. Everyone is looking for MLM leads to sell their opportunity to, and with it they are looking for success. These two products are the true core of the MLM industry, and ultimately it doesn’t matter which company you join. Let me say that again…
Ultimately it doesn’t matter which MLM company you join.
Whether or not you have a good Upline is key to your success, and success is ultimately the reason that you got involved in the first place. It is certainly possible to succeed with a bad Upline, but you’re making it much harder on yourself. There are other factors such as the payment method, and downline compensation plan that you may want to look into as well.
Once you have found an opportunity that has a good Upline ask them how they grew their business. Be direct – there shouldn’t be any secrets here. If you do well then your Upline reaps the benefits so it doesn’t make sense that they wouldn’t want you to know how to find network marketing leads.
Try ordering a list of MLM leads from a lead supply company. If your Upline built their success the fast and easy way then they bought MLM leads as well. Buying leads is the fastest and most reliable way to get a list of qualified leads who are interested in work at home opportunities.
MLM lead companies gather their leads from an online filtering system that qualifies your MLM leads as people who are interested in learning more about work at home businesses. They have requested that you contact them and let them know more about your home based business opportunity.
The faster that you are able to build a qualified list of MLM leads means that you have placed yourself in a position to succeed immediately. Anyone who is extremely successful in this industry will tell you that it is crucial to get as many qualified leads who are interested in a home based business opportunity as fast as possible.
Whether or not your Upline has purchased leads from a MLM Lead Company or not doesn’t change the fact that you’re buying prequalified home business leads who have asked to be contacted with more information about a work at home opportunity. A vast amount of leads which are delivered within 24 hours are at your fingertips.
It really doesn’t get any easier than that to find quality leads to build your business.
Even though it is your Upline’s job to show you the road map to success that is not always the way it happens. There are many horror stories about bad MLM Uplines that sign you onto their home business opportunity and then leave you flailing, without direction. This causes a lot of MLM Distributors to fail, or give up – they feel lost and out of control which leads to poor moral and ultimately failure.
That doesn’t have to be the route you take.
Simply put a bad Upline is someone who does not show you how to succeed at your MLM business. It’s bad enough when they don’t have the experience to show you how to generate your own leads to grow you business, but even worse is when they avoid you like you’re a disease. Uplines that don’t return your calls, or reply to your emails and always seem to be ‘busy’ when you do get a hold of them. Of course they promise to call you right back, and always seem to be ‘getting around to it’ when you speak to them next.
Who needs an Upline like that? You deserve better and that is why I’m going to give you a road map to success right here and now.
I’m not promising that this is going to be exceedingly detailed, but it will give you a push in the right direction. Just follow these directions and then get creative from there and I’m sure you will do well with or without an Upline that calls you back.
Get to know your product
Read all of the material that you have been given on your products, and then dig around some more. Any MLM leads that you speak with may have questions about your products and it always pays to be knowledgeable in your business. Read as many consumer reviews online, but be wary about those who are just trying to write a smear campaign. They may be upset MLM Distributors who have failed and are looking for a way to get back at your company.
Learn as much as you can about your opportunity.
Ultimately you are selling your work at home business to your MLM leads. They are likely to have a few questions and they will be looking to you to be an expert in the field. This will also help you discuss your home based business opportunity with confidence which will be perceived by your lead.
Never lie to your MLM lead.
This is crucial – no one likes to be lied to. Your intention is to have your business opportunity lead join your downline which means that you will be working with them for a while. Any lies that you tell them to get them on your team will eventually come out and once it does you will lose credibility and more than likely a member of your downline. This can create a chain reaction once the members of your downline realize that you have been lying to them.
Make your opportunity all about your marketing network lead.
When you have a MLM lead and you are preparing to contact them remember one crucial thing – this isn’t about you. If you contact your lead and the conversation is all about how fast they can sign up then you won’t ever close a deal. Your downline will never grow.
You need to realize that this opportunity is all about your lead, and what it can do for them. They have a reason that they are interested. Find out what it is and see if your home business opportunity is a solution for them. If it isn’t, don’t press the issue. There are other leads that will see your opportunity as the solution they have been looking for.
Growing your downline is the key to your success.
The faster that you get quality leads for your home business opportunity the greater chance you have to launch your business. Your major product in MLM is the business opportunity that you offer to your MLM leads. Signing them on turns them into your downline, which makes their success your success.
The fastest way to generate quality MLM leads of people looking for a home based business opportunity is to buy them. The old saying ‘you get what you pay for’ couldn’t be more true. Purchasing quality MLM leads gives you a list of prequalified contacts who have requested that you contact them with your home business opportunity. It doesn’t get much better than that.
If you have a tight budget then look into buying Aged Leads; they are usually sold at a discount but they are still contacts that have been prequalified and have requested information about a home business opportunity.
Don’t be a horrible Upline.
Your downline are counting on you to show them how to be successful in the industry that you have convinced them to join. If one of your downline is having problems getting their own MLM leads then give them some suggestions. Point them to the MLM lead company that you used when you were looking to fill out the ranks of your downline.
Don’t only call your downline when they are having problems.
It is great that you are willing to be there when your downline are having problems, but being a good Upline is about more than that.
If you only contact your downline when they are having business problems then you give the impression that you only care when the flow of money has been interrupted. Your downline are people too – treat them as such. You may not end up being friends with all of them but staying in touch can make a big difference in their continued success.
I hope that this helps some of you who are suffering with a bad Upline. I wish you continued success in all of your endeavors.
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Whether or not you are new to Home Based Business or not does not disqualify you from tapping into the wealth of knowledge that you have about MLM opportunities. The starter kit that you received likely comes with pointers on how you can develop your own leads in your new home business, and you probably know a friend or two who have been involved with one MLM or another over the years. There are valuable lessons to be learned here that can help your business grow.
First of all, be sure to read your starter kit to learn everything your upline has to offer you about MLM leads. Talk to your friends who are, or were involved with an MLM opportunity and discuss what worked for them and what didn’t. Find out what frustrated them about getting new home business leads so you don’t waste your time on methods that don’t work.
Please note that this is different than recruiting your friends and family into your new business opportunity. The most profitable people in your MLM Company didn’t become rich by asking their parents to join their venture. They found a way to target those people who were already looking for a home business opportunity.
Ask your upline specifically how many people they have in their downline. If they are successful then ask them what works for them – you may be surprised at what they tell you.
If I was to guess I’d say that they tell you that it takes money to earn money. That they know that quality is worth paying for, and this doesn’t change when it comes to MLM leads. Whether you are paying to create a streamlined network marketing lead generation website, or paying a home based business lead company to supply your quality leads you are still paying to build your business.
This doesn’t really change no matter how you look at it. Free advertisements and marketing will get you so far, and you may get a break that significantly increases your income on the short term. Consistent results from advertising means that you need to advertise around the clock. Whether you are using conventional advertising or you have specifically created your own lead generating website it all costs money on a consistent level, and there is no guarantee that these methods will work.
Another approach is to look online for free home based business leads. The benefit here is that these leads are free, but there is a lot of risk here too. You should check to see that the list is fresh as stale lists that are not updated have probably been called dozens of times by other people looking for network marketing leads.
You also need to worry about the quality of the lead. Since you are being provided a list of free leads that are open to anyone on the internet you have no idea how these home business leads were generated. Calling a lead that has not been asked to be contacted about your offer can make for a stressful call, and that can ruin your momentum to call your other leads. This can make for an unproductive afternoon as you recover from the emotional stress the poor lead has caused.
If you are ready and willing to pay for quality MLM leads that will expand your business you could look into buying your home business opportunity leads. I can tell you from experience that this is how the major players do it. You’re paying for MLM leads by people who have asked to be contacted about your home business opportunity.
You can’t get much better than that. Don’t take my word for it, take a look around and see what works for you.
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