For years MLM distributors have been told the same things over and over to ‘help’ them get their home based business off the ground. They have been told that the business is all about their product line, and how it can change their lives. And then, after they have been pumped about the product line and everything that it can do for them, they are told the truth about the MLM industry. What is the truth? I thought you would never ask…
The way to be truly successful in the MLM industry is to build your downline, and the faster you do it the more successful you will be.
The good news is that they are not wrong. The bad news is that they arm with a marketing plan that is about as effective as a BB gun shooting a tank. You are asked to approach your friends and family to get involved into your work at home opportunity, bring them to meetings, and use the 3 foot rule… the list goes on.
If this doesn’t work you are left to your own devices as to how you can earn customers find someone interested in joining your downline. I can tell you from experience that the list of possible leads dries up pretty fast.
From there many turn to conventional advertising which is costly and vastly ineffective. You are marketing to people who haven’t shown any interest in running a home based business and hoping that one of them will give you a call.
These efforts are backed up by the slogans ‘nothing ventured, nothing gained’ and ‘you can’t get something from nothing.’ While these slogans definitely have their place in business no one says that you can’t be smart about where you are investing your advertising dollars.