In the world of today every person that you contact has been marketed to over two thousand times a day. This barrage of marketing can lead to resentment toward marketers, or anyone who comes across with an ‘offer.’ At times this resentment can lead to abusive behavior from a MLM lead that you have been provided.
When you offer your home business opportunity to a lead and they become abusive the first person that you need to think of is them. This can be hard when they are yelling at you, or calling you names but your integrity is important in this business. Lashing out at an abusive lead only makes them more abusive and they will not have any hesitations about telling their friends about the rude ‘telemarketer’ they got a call from last night. In fact sometimes when you consider them you can turn an abusive MLM lead into an interested and productive member of your team.
Try to realize that everyone has a bad day and while that is not a good reason to be abusive or abrasive to others they are not angry at you. After all, how could they be? They don’t even know you. What they do know is that they have been called day after day by telemarketers, marketed to by the media all day, and now you have another offer for them…. Sometimes they forget that they asked to be contacted to learn about your home business opportunity.
Here are some ways that you can avoid a call becoming abusive:
Ask to speak with the person who requested the contact. When you call most households to speak with your friend the beginning of the call usually starts with “Hello, may I speak with Don please?” There is no reason to change this or become more formal when you are trying to identify who your contact name is. A strict or business tone to your conversation will raise red flags to whoever is on the other end of the line.
Introduce yourself right away. There is a reason that telemarketers do this – it works. As children we are told that we should never talk to strangers and that stays with us for the rest of our lives. We automatically suspect people we don’t know as someone who are going to try to take advantage of us.
Explain that you were asked to call. Let your MLM lead know that you are calling to follow up with their request for more information on home based businesses.
Combining these three tips on how to avoid escalating a lead that has had a bad day leaves you with an introduction something like “Hello, may I speak with Kevin please? Good afternoon Kevin, my name is Don. I’m calling you about Home Based Business Opportunities; it is my understanding that you have requested more information and I’m here to answer any questions you have.”
This introduction lets him know who you are and the reason for the call while you keep the interest of the call on your MLM lead. Your call should be about helping your home based business lead find a solution to their interests in running a business at home. This will position you as someone who is being helpful instead of intrusive.
When your contact is clearly not interested and has resorted to being rude or abusive in response to your call you should withdraw from the call in a polite and reasonable manner. If your lead came from a quality source then you know that your lead asked to be contacted – you haven’t done anything wrong by contacting them. However there is the possibility that your network marketing leads company is a fly by night operation that does not provide quality leads.
If this is the case and you have been given poorly qualified leads try to remove yourself from the conversation in a professional manner.
Apologize for contacting the lead. Apologize for disrupting their day, and taking up their time.
Explain that you will remove their name from your contact list. In many countries it is illegal to continue to contact someone after they have requested that you remove their name from your contact list. Explain to the MLM lead that you will remove their information from your contact list, and that they will not have to worry about you calling them again. This may seem obvious because of the way they have behaved, but you are offering them a little peace of mind.
Bear in mind that once a contact has become abusive there is not much that you can do except be professional, polite, and end the call. They already believe that everything you have to say is a sales pitch and attempting to convince them otherwise will likely make things worse.
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