The business of home business leads tends to be viewed with skepticism by those who have never use these services and, depending on their experience, by those who have used this method of networking in the past.
In these cases it is unfortunate that a few bad apples spoil the reputation of the bunch. While there is no point crying over spilled milk and what cannot be changed there are some things that you can do to ensure that you are getting good quality leads and dealing with an upstanding company.
First if all you need to know the signs when the lead generation company that you are looking at using may be providing you with less than quality leads, and the best way to determine if these methods are being used.
How long have they been in the MLM Leads business? A company that provides business opportunity leads needs to be prepared to stand behind their product. If the company has not been in business for very long you have no way to determine whether they are a ‘fly by night’ operation or not. Give them a little time to gain some credibility before you invest your money into them. If they have come highly recommended from a trusted source, then wait for a sale or promotion so your investment is less.
MLM leads are enticed into becoming a lead. Many MLM lead companies will offer an incentive to take their questionnaire and gather the contact information of the lead. This reduces the quality of the lead because they may not be interested in your opportunity at all – they were merely looking to win a new iPod, or other incentive
Does the company offer a guarantee? If the company that you are intending to work with guarantees their service then that is a good sign. This shows that the company is ready to stand behind their product, even at their own cost. Of course a guarantee doesn’t help if the company ends up being a fly by night operation because they will have closed down with your money long before they have to worry about supporting their guarantee. A company with long standing presence that has a guarantee signifies confidence in their product and the quality to deliver time and time again.
Contacting using the Masses Approach. Some lead companies have been accused of gathering their leads by taking names out of phone books, retrieving information from website spiders that are designed to collect names and email addresses, or other less than ethical practices.
While I do not believe that most companies that offer home based business leads use all or many of these tactics I’m sure you would not want you to invest your money before knowing for sure.
The best way to see if a company is providing you quality leads is to visit their website. Check their policies and procedures, and look for any signs that you may be getting leads that are not top quality MLM leads. Check to see if they explain exactly how they get each and every home business lead that they offer. If they offer Real Time Leads then be sure you know exactly what they consider ‘real time’ to be. How long does a lead site before it is considered an ‘Aged Lead?’
To quote the adage from G.I. Joe “knowing is half the battle” (boy am I showing my age there), and once you know what you’re getting into you can make an informed decision. The next step is to decide which MLM Lead Company you are going to buy your business leads from.
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