Most MLM or Home Based Business Companies offer a starter kit to those who are new to the business. These starter kits are packed with valuable information about the company and what your role is as a new entrepreneur in their opportunity.
Many of the marketing approaches of these starter kits are the same methods that were used decades ago without any compensation for the changes in lifestyle or marketing over the years. You are asked to approach your friends and family to get involved into your work at home opportunity, bring them to meetings, and use the 3 foot rule… the list goes on.
If this doesn’t work you are left to your own devices as to how you can earn customers or better yet, find someone interested in joining your downline. I can tell you from experience that the list of possible leads dries up pretty fast. Many then turn to conventional advertising to prove them with interested parties; after all if they were interested after reading the ad on the sign board they must be interested in joining the opportunity.
Conventional advertising can get costly rather quickly. A thousand sign posts spread out over the city designed to be seen by tens of thousands of disinterested parties in the hopes of finding that one person who sees your opportunity for what it really is. Newspaper ads that run week after week adds up to what can be more than a small sum of money. And again you are advertising to a market that by and large isn’t interested in your opportunity.
These efforts are backed up by the slogans ‘nothing ventured, nothing gained’ and ‘you can’t get something from nothing.’ While these slogans definitely have their place in business they don’t say that you can’t be smart about where you are investing your advertising dollars.
If you want to advertise to the masses who by and large are not interested in home based opportunities then you can do that for free fairly easily. There are websites that are dedicated to free promotional information, press releases, and advertisements. A quick online search will net you dozens of places that you can advertise in this fashion.
On the other hand spending your money on advertisements to those who have asked for information about your home business opportunity is like money in the bank. It only makes sense that your returns ratio is higher when you market to those who are interested in your MLM. And when you are looking for the best leads in the MLM business you should look at purchasing MLM leads from a quality MLM lead company.
For the costs of an ad you would put into the paper for a few weeks you can get a dozen MLM leads who are interested in building a home based business. But don’t take my word for it, take a look around and compare.
If your conventional advertising is failing you then perhaps it’s time to try something else.
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