Why Leads are Crucial to Your MLM & Home Based Business Success
One of the biggest inspirations about any MLM opportunity is the pay structure. You get the opportunity to be paid for the efforts of your downline which means that all you have to do is enroll people into your opportunity and build your downline. After that it’s easy money – right?
Usually there is a magic number that is indicated as your target and if you reach this number, which may change depending on the MLM you are involved with, then you are told that you will be set for life. As long as everyone else under you does the same that is – then your golden. Maybe.
The truth of the matter is that whatever stage you are at in your MLM career the single most important aspect of your business, besides the people involved, will be your network marketing leads.
If you are new to the MLM industry you are told that obtaining leads quickly will guarantee your success – the faster the better. This is definitely a golden rule in the MLM business. Acquiring business opportunity leads as fast as possible means immediate growth for you and your business.
The fastest way to get home based business leads is to buy them from a MLM Lead company. When you purchase a list of prequalified MLM leads through a MLM Lead company you are given immediate access to home business leads that have asked to be contacted. This put you in a position to build your downline quickly without having to harass your family and friends.
Once you have reached your ‘magic number’ of 2, 3 or 6 people in your downline things should get easier right?
Well, in all truth you could probably give up there except that the more people you have in your downline the more money you are going to make. And by now you should be comfortable talking to your home business leads and turning them into members of your downline.
At this point you could generate your own leads through referrals, or building an internet empire that qualifies your MLM leads but I have to warn you that this method takes a considerable amount of effort and a lot of training.
A common way to do this would be to build a website, ensure that your content is SEO driven, and try to market yourself as a ‘guru’ in your industry. The target rate of response that you would be looking for would be conversions of 1% or above.
This means that you have to pay for 99 people to visit your website, cycle through your marketing and then leave as a disinterested viewer before you get that one prospect that has qualified them self as interested.
There is an easier way. All you have to do is visit your quality business opportunity lead company that you used to start your company and order more leads.
It’s fast, easy, secure, and it makes just as much sense now as it did when you were new to the industry.
Why would you pay the money to set up a qualifying system and spend the time to learn how to create a high quality MLM lead when there are experts who can do that for you?
Does it make a lot of sense wasting time learning to do something that you can outsource inexpensively?
Of course not. You have better things to do with your time – like making money!
When you get the point that your downline is bulging at capacity and you’re not sure you have the time to dedicate to more members of your downline you could just quit there. Of course this means that you would be giving up an opportunity to make more money.
Members of your downline could always use more home based business leads because they are also looking to achieve the success that you have reached.
Referring them to the same MLM Leads Company that you have used to become so successful means that they have the opportunity to become just as successful as you. And when your downline makes more money you make more money.
Of course once you have reached your personal capacity in your downline you could still buy business opportunity leads from your trusted MLM Leads Company and pre-qualify them for your downline. This is a double qualifying method and builds interest in your downline’s opportunity.
You make the call to the home business leads that you purchased and find the ones who are truly interested. Then you can offer these to your downline at double the price that you paid for it because you know that the lead is busting at the seams to get involved.
This turns into immediate income for you and then additional income down the road when your downline builds their own empire.
It really can’t get any easier than that.
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"Why Leads are Crucial to Your MLM & Home Based Business Success" By Don Reid