Profit First By Ray Edwards
G’day
I go to a local gym here in Phnom Penh.
It’s a city of huge contrasts. There are the very rich and the very poor. The luxury cars and the broken down carts being pulled by 40 year old motorcycles.
I’ve tried all the gyms which cater to the rich Cambodians and Foreigners. They were extremely bad value in my opinion.
The equipment was old and broken, the air con was never on and the TV’s would always be blaring out so loud it was hard to hear the podcasts I would be trying to learn from.
I like to get on the treadmill for 30 minutes, sweat like a pig and zone out focussing on whichever guru is teaching me something on the podcast.
These gyms would charge around $80 per month. Really over the top for what they are.
So a few months ago we (Theary & I) began going to a local gym.
It’s basically in a big shed with a concrete floor. It has some old weight machines that look like they were used by Spartacus.
There’s no air con, there are fans but they are never on. Electricity is very expensive in Cambodia mostly because they buy it from Vietnam, plus the dictator in charge takes a cut. Anyway, because it’s a big high roofed shed, it’s cool enough.
There’s no annoying TV’s or sound system
There’s no juice bar selling the latest protein snacks, there’s no personal trainers strutting around and certainly no hipsters admiring themselves in the mirrors.
There’s one guy running the whole thing and he mostly stares at the floor from his old wooden desk. most days there is us and a couple of young women doing some weights.
The gym is situated next to a high school. In fact, we walk through the school yard and enter the gym via the back door. Quite often little groups of rowdy school kids wander through on their way to their classes. Other people ride their motorcycles in and park inside the gym.
Yep, it’s not some fancy pants gym that you, dear reader, are used to.
I’m quite the oddity in this gym so I always attract a lot of stares and whispers. I’m getting used to it, especially after recently being in China and having locals beg to have a selfie with me. That really feels weird.
This morning as I was on the treadmill I put on a podcast I had never listened to before. It’s produced by a guy called Ray Edwards.
I’m not even sure how I came to have heard of Ray. He is a copywriter and the podcast is easy to listen to with a fair bit of banter going on.
The episode I listened to was called “Profit First, Broke Never”and I must say my 30 minutes of sweating flew by as everything Ray was saying was super interesting.
He was excited about a book he had just read and it was called “Profit First” by Mike Michalowicz.
I’ve been in business a very long time and the wisdom Ray shared form the book simply blew me away!
Soon as I got home I ordered it on Amazon and also bought the Audible version. It’s that good and that important to anyone who has a business.You have a business right?
You really should listen to the podcast and get the book. It will make you richer than anything else you do today.
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