MLM Leads

We’ve got an exciting topic for you today; MLM Lead Generation. Many Network Marketers ask lots of questions about how to do MLM Lead generation. We get asked things like can I see your MLM Leads capture page? What’s the exact wording on the form used to generate the mlm leads?

MLM Lead Generation is clearly a topic of interest to MLM’ers and so, without further ado, may I present for your edification

MLM Lead Generation

Lets start at the start of the MLM Lead generation process

How MLM Leads Are Generated

Most MLM Leads are generated on the internet. The process begins with an advertisement which will appeal to people looking to increase their income. Most of these people are just regular folks with a job. So looking at home business opportunities appeals to them.

When they click on the ad, they are redirected to a MLM Leads Capture Page. The page will have compelling content which encourages the prospect to complete a survey form in order to get more information. Those who are interested will complete the survey.

That’s how MLM Lead Generation works in a nutshell. Sounds easy right?

The Main Factors Affecting MLM Lead Generation

Of course nothing is as easy as it first seems and MLM Lead generation is no different. Here are some of the various things which go into the mix

Traffic – traffic is the common name for people visiting a website. All traffic is not created equally. Some is much better and some is terrible. Targeted traffic is best and costs the most. Yes costs. People very rarely just find websites, most websites have to pay to get traffic.

The more targeted your traffic is, meaning the more aligned the visitors are to the message on your MLM Leads Capture Page then the more people will complete the form. This will be a more effective MLM Lead Generation than using cheap untargeted traffic.

Video on your MLM Lead Generation Page

these days video is very popular. Having a video on your lead capture page will increase your conversions. Conversions is the measurement of people who sign up on your page as a percentage of the total number of people who came to your page. A very good conversion rate would be 30%. That means out of every 100 people who visit you can expect 30 to become leads.

MLM Lead Capture Page Design

The design of your page is crucial to it’s success. Visitors should be able to instantly see what it’s about. They should be able to very quickly understand the benefits to them of completing the form. The writing on the page is called “copy” That’s where the word copyright comes from. The copy needs a lot of attention and must be compelling.

Headline and Sub-Headline

You only have 2 or 3 seconds to grab the visitors attention. Good use of the headline will hook them. The sub-headline will reinforce the headline and encourage them to keep reading. The better these two items are the more MLM Leads will be generated.

Information You Want

In the case of you generating leads for your MLM business, we recommend you limit the information you ask for. Keep it to Name, Email and Telephone. That is all you really need for your purposes. Of course professional MLM Lead Generation companies need to collect a lot more information. But for your purposes, lets keep it simple.

The Copy

The text you write on the page to give information and to encourage the visitors should be accurate, not wild and crazy claims that no one will believe. Keep it real.

Email Autoresponder

The form on your MLM Lead Capture Page needs to do something with the information it collects from the visitor. The best way to store this information and to communicate with your new leads, is to use an email autoresponder.

The job of your email autoresponder is to collect the leads information for you and to send them a series of emails. There are a few very good companies providing this service. If you do not already have an account with one, we highly recommend Aweber. We used them for 10 years before moving to a more sophisticated service. For your purposes Aweber is perfect. Great service, easy tutorials and very good pricing.

Setting Up the Email Autoresponder

There are a few very good companies providing this service. If you do not already have an account with one, we highly recommend Aweber. We used them for 10 years before moving to a more sophisticated service. For your purposes Aweber is perfect. Great service, easy tutorials and very good pricing.

If  you sign up for an Aweber account on this link, you will get a 30 day free trial with Aweber and we will also help you set it up.

Business Presentation

As soon as the MLM lead completes your form and clicks the submit button Aweber will redirect them to any page you decide. We would recommend you redirect them to your MLM business presentation page.

Getting MLM Lead Generation Traffic to Your Page

Everyday there are over 2 million new pages put on the internet. No one is going to find your page. It needs to have targeted traffic sent to it.

You can definitely buy the traffic yourself. You should learn how to do it though as it’s very complex, very expensive and easy to lose a lot of money. I’m really not kidding about that. I wrote about The 6 Best Ways to Generate MLM Leads.

There you have it; everything you need to get MLM Lead Generation up and running producing exclusive MLM Leads for you.  Sine 2003 we have been supporting tens of thousands of Network Marketers, just like you.  Talk to us right now if you have any questions.  We will walk you through the entire process and help you get going as soon as possible

Looking forward to working with you

Exclusive MLM Leads: Real or Myth?

On our site Live Chat we are sometimes asked if we have exclusive mlm leads.

People love the thought of having exclusive mlm leads, it’s something to do with a human desire for ownership and control.  Also, it makes one think there is a fear of competition involved as well.

As a race, we all like to own things; a nice house, a clean safe car, a big screen TV and a margarita blender.  But leads don’t really fall into this type of "thing"

MLM Leads are people, not a thing or a possession.  There is no ownership entitlement at all.  When someone makes a purchase with a mlm leads company they are actually renting access to a list of people.  Ownership never changes hands.

Let’s get into what leads are about.  They are regular people just like you, not so much like me because I’m pretty far from regular.

Quite often, how they became a lead is they went to a search engine and looked for something like best home business, "top 10 ways to make money at home"

When they scrolled through the results they probably saw a couple of different sites which looked interesting.  They liked the big header image on the page and they like what was being promised.  They could see themselves on that big power boat with the sexy bikini girl, or they could see that brand new gigantic house in the best neighbourhood.

They quickly completed the form asking for more information.  That’s the exact moment they became an MLM Lead.

More than likely they wanted to feel sure so they repeated the same process on another site and maybe even a third.

Now they were on the leads lists of a few mlm leads companies.

So much for being exclusive

MLM lead companies who claim to have exclusive mlm leads are not (in most cases) lying to you.  They simply mean the lead is being sold to you exclusively from them.  It’s not preventing other companies who the lead signed up with form selling them also.

Fear of Competition

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Now on the point I made earlier about fear of competition.  I’m really sorry to tell you this but if you are experiencing a fear of competition from other mlm distributors then it’s a matter of confidence and experience.

Let’s say that somehow you were the only person ever to speak to the lead about a mlm business opportunity.  Do you truly believe they will get in with you just because you’re the only one they spoke to?

Getting back to reality; confidence is a big key to recruiting.  It’s not that much to do with products and comp plans.  Sure, that will get some people to join but not most.  Most people are looking at you and deciding if they like you, if they trust you and most importantly are you a leader who will show them the way.

Those are the most important factors whether or not someone gets into business with you.  Not the fact that you may or may not have been the only person who spoke to them

A better strategy than worrying if leads are exclusive or shared is to develop your people skills and choose quality leads.  Get some experience talking to a few hundred leads, fall over, get back up again and get better everyday.

Why Don’t MLM Leads Companies Give Refunds is a question which we have from time to time.

Well usually not in that exact wording, more usually it’s "These leads don’t work and I want a refund"

When this happens and it does now and then, it’s very distressing. We feel we have failed this client and we have probably lost them as clients forever.  At Apache Leads we try very hard to provide a great experience for every client, but being realistic it’s simply not possible to please or satisfy everyone.

When it does happen, we hold a staff discussion about the whole relationship we have had with the upset client. We pinpoint when the client became upset or disappointed and work toward preventing this happening again.  I can’t speak for all mlm leads companies, but I’m sure the other good companies most likely have a similar process. No business wants clients to be distressed, dis-satisfied and angry. It’s not in anyone’s interest and so is to be avoided whenever possible.

For me to fully and honestly answer the question at hand; Why Don’t MLM Leads Companies Give Refunds, some explanations of how and why things happen is needed. Please bear with me and I will reveal all.

Lets start at the beginning.

Who are the majority of customers of mlm leads companies?

The majority of clients are ordinary people like you or me. Nothing weird, nothing special, just plain folks.

Recently they have been recruited into a network marketing business. For the vast majority, this is the very first time they have been a business owner.

If I was asked to describe the average client I would say this:

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They are regular people, married, two children, a house which is mortgaged, two cars. Both parents work. They are good devoted parents and try hard to make ends meet. Their incomes are just not enough to cover their living expenses. They owe money on the cars and to numerous credit cards and maybe even some personal loans. The stress of being debt propelled has made them open to looking at an MLM business.

They have both worked for many years, dislike their jobs and want to make money to get out of debt, out of the rat race and to begin enjoying their lives.  They have no real knowledge or experience with building or running a business but think it’s easy and something they can handle without any special training.

Please forgive me if you feel this is harsh, it’s gained from being involved with MLM since 1992. It is a realistic “avatar” of the average new network marketer and is not meant to be disparaging in anyway at all.

Consider this; most new Network Marketers have been employees all their working lives.

They have not been business owners nor have they been directly involved and responsible for the setting up of a business and it’s ongoing management and operations.

Don’t get me wrong, this is not a criticism and there is absolutely nothing wrong with not having been a business owner previously. The reason I’m telling you this fact is so a little later in this article you will be able to better understand some things I need to explain.

OK lets move on.

MLM and Network Marketing is an industry of individual business owners. Yes they are working with a large company who provides the products and the compensation but pretty much by definition the networkers are owner operators of their own business.  They are not employees of the product company they work with in order to distribute products.

With this in mind it’s a good time to define the relationship with any network marketer and a mlm leads company. It’s what is referred to as a B2B relationship (business to business). This is opposed to the kind of relationship a client of McDonalds has with the company. In this case it’s a B2C (business to consumer) relationship.

There is a world of difference between these two relationships

In a B2C relationship companies bend over backwards to make the customers happy and satisfied. For example they will have very generous return / refund policies. Most people think that sort of policy is free.

It’s not.  The cost of replacement is included in the price. The company figures out how much returns and “shrinkage” (theft & shoplifting) cost them per year and simply add it to the cost of what they sell. So everyone pays for it, its not free at all.

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OK lets turn to mlm leads.

I’ve already written a number of articles about how mlm leads are generated. It’s a very specialized niche and requires a ton of skills. Even then, to generate MLM leads is a very expensive and risky business. Leads can cost as much as $20 each to generate!

When a lead is freshly generated is its peak of value. Each hour, each day reduces the leads value greatly. After 3 days, the lead is no longer considered fresh, it’s now an aged lead worth only a fraction of what it was worth.

Here is typical scenario of what becomes a disgruntled client wanting a refund.

The client goes to any mlm lead companies site because they are excited and want to grow their business. They’ve been told that buying mlm leads is a great way to find people interested in a home business. Being a world famous mlm leads supplier I’m not going to dispute that ha ha ha ha

They decide to buy some fresh mlm leads and as soon as the leads are delivered they jump on the phone and start talking to their prospects.

Training about how to call mlm leads? What?!? Who needs that?!?

They figure the leads will be just as excited as they are as soon as they tell them all about the greatest, most amazing product in the world and the fabulous amounts of money everyone can make.

Uh oh…. All of a sudden, the wheels fall off.

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None of these supposedly good fresh mlm leads is the slightest bit interested in what they are trying to tell them. Obviously, these leads are not interested in a home business at all.

They feel they have been scammed by this lying, cheating mlm leads seller.

I want a refund they scream!!

In this instance, which happens much more often than you might imagine, who is the bad guy here?

Is it the novice business owner, who didn’t bother to get any training and practice or the mlm leads company? I’ll leave that decision up to you

In an effort to minimize this type of thing happening, Apache Leads has provided FREE MLM Training for many years. It’s no secret, everything that anybody wants to do at a professional level requires training.

When I was a teenager, I wanted to be a rock star. I could never be bothered with all the time it would take to learn guitar or anything else about being a rock star. Probably why I’m in the leads business instead of in the rock n roll hall of fame. I didn’t bother to do the training.

You may recall that earlier I mentioned that MLM’ers are in a B2B relationship with their suppliers and this includes with their leads company. B2B relationships do not come with return/refund rights. That’s a right of consumers in a B2C situation.

Leads cost a lot of money to generate and all decent leads companies generate the best leads they can. They also sell them for the lowest price they can because, trust me, it’s a very competitive industry. There’s no fat in the price of leads. It’s an industry based on selling in volume and to do that you need to look after your clients.

Telling a lead company the leads will be returned and that a refund is expected is not something the leads company is going to agree to. If you doubt me, look in the terms and conditions posted in the footer of every mlm leads company website.

Like us, they will happily replace any bad leads.

A bad lead is not someone who didn’t want to hear what you had to say. We have no control over what a networker says to the leads. A bad lead is a lead which cannot be contacted, i.e. their phone is disconnected.

Returning the leads makes no difference, the leads company still has copies of the leads but now that they are days old, they are not worth anywhere near as much as they were.

Closing Thoughts

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I know this article got a bit rough and probably I said quite a few things many people won’t like and won’t agree with. I’ve written it honestly and openly as part of our ongoing quest to pull back the curtain on the mlm leads industry so that there are no secrets, no misunderstanding between Apache Leads and its clients.

Without clients, we are nothing.

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We want your success, maybe even more than you do at times. The reason we say this is obviously honest; we figure, if you buy mlm leads from Apache Leads and you become a big success you probably will recommend to your team to buy from us. Makes sense right?

Look, we know not every lead is going to be a winner.

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But from where we stand we speak to hundreds of MLM’ers every week. You would be amazed at the difference in attitudes and results we see when people are using the exact same leads!

Some clients swear by them and have tremendous success, others not so much. The only difference we can ever see is the level of professionalism, attitude and training.

Those three things make a world of difference.

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Look upline to when you go to a company conference or training event. The winners are grinners! They exude happiness, confidence and most importantly professionalism.

To be one of those guys, act like you are one of those guys from day one.

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The good news is the opportunity to achieve and enjoy your goals and dreams is in your hands, the bad news is the opportunity to achieve and enjoy your goals and dreams is in your hands.

Choose wisely my friends, choose wisely.

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Afterthoughts: this was a very difficult post to write and even more difficult deciding whether or not to publish it.  On one hand I wanted to make sure there were no secrets between you and I.  But it was scary to publish such a truthful, hard hitting article which was very likely to cost a lot of sales.  For those who do decide to not do business with us after reading this article, I can only say, I think you missed the point.  The point being would you rather work with a guy who tells you the real truth or those who hide from it?

How Many Times Are MLM Leads Sold: In this post we delve into that question which we hear from site visitors quite often.

It’s a really great question and one which many of our competitors really hate to answer. They prefer to keep quiet about it and hope that no one asks them.

Even when they are asked they will often squirm and give confusing and misleading answers designed to make it sound like the leads are not sold to anyone else.

Before getting to the answers, there needs to be a little explanation of how mlm leads are generated.

The most common method is search engine marketing. This means the mlm leads generator places an ad on Google or other search engines. The ad will show up when anyone searches such things as “how to make money at home”, “best home business”, “work at home plans”

If the searcher clicks on the ad they will be taken to a lead capture page. The page will usually have a glossy image of a family enjoying all the money they have made from their home business. You know the kind of thing, big fancy pants house, foreign car, stacks of cash, cruise ships etc etc.

The page will have a form on it where the searcher can request more information about this exciting home business opportunity.

The form will ask for their contact information and often a bunch of other relevant questions such as how much extra money do they want per month, how many hours per week can they work in a home business, what their motivation level is. That and more.

When the searcher completes the form it’s sent to the lead generation company and this person is now a mlm lead.

Ok a simple enough process but actually quite expensive. None of it’s cheap. The design and construction of the lead capture page would have cost thousands of dollars. Because they didn’t build just one, they built quite a few and tested which one worked the best.

The database which collects the data from the forms cost money. The hosting of the site cost money.

Most of all the cost of advertising cost a huge amount. It probably costs around $10 to generate one lead!

Like all companies the lead generation company needs to make a profit to cover all the expenses and salaries of the staff involved in the actual lead generation. Don’t forget there are other expenses as well, administration staff, rent on the office, office furniture, equipment, utilities etc. The list is long.

In case you would like to give generating your own mlm leads a try, I wrote "The 6 Best Ways To Generate MLM Leads" 

All in all each lead can cost $20 each to generate.

In the MLM leads industry, no one is going to be willing to pay anywhere near that much for a lead.

To make the leads available at a price which the market will bear ALL mlm leads companies sell leads more than one time. Otherwise the prices would be much more expensive, it’s just a simple fact.

Those companies who are telling you they only sell leads one time are either:

a. Lying or
b. Selling rubbish leads that are worth nothing

Apache Leads offers top quality phone interviewed mlm leads and to make them available at a price that is attractive and beneficial to the market we sell all fresh leads up to 3 times. That depends on demand. Sometimes we have more leads than is needed and so those leads are sold less than 3 times. But, as a general rule, we sell them 3 times.

One thing to remember with Apache Leads is that our software prevents the fresh leads being shared with people working the same business. That’s why we ask you which business you are working when you set up your free Leads Manager Account.

Leads are not silly, they are going to want to look at a few businesses before deciding so, it’s really not a negative thing to share the leads.

Aged leads are, of course, leads which have been sold before and are then sold again at a vastly reduced price to reflect that they have been sold before and are also older now.

Sadly some mlm leads companies are not very ethical and will sell the leads many times in order to maximize their profits. This hurts their customers and the industry as a whole. We stand for openness, transparency and honesty. We do not support lying to our clients and do not condone these bad practices in anyway.

We guarantee all our leads and want to make working with Apache Leads as pleasant, profitable and risk free as possible for you.

Toward this objective, we are not afraid to answer any question you might have.

Hopefully we have answered How Many Times Are MLM Leads Sold to your satisfaction.  If we haven’t, please do feel free to ask a question in the comments below.  Thanks for reading, if you got something from this, please feel free to share it and comment below.

Super Effective Multi Level Marketing Lead Generation - The Best 6 Ways to Generate MLM Leads