Does Buying MLM Leads Work?

I see this question a lot from people new to the MLM industry.  The two short answers are yes and no. I understand that’s not very helpful without further explanation, so let's dive in and get it cleared up for you.

Buying MLM Leads works for people who are prepared and work the leads.  By prepared I mean they leave behind their previous experiences in jobs they had before joining their MLM company.

So many times I hear people say “I don’t need any training, I’ve been a phone sales person for 15 years”  I always want to ask them “If you’re so good at it, why are you doing MLM now?”

The problem many people new to MLM have is they think they already have all the skills they need.  They don’t. Everyone starts in MLM at zero.

When I first started back in 1992 I was the owner of a large electrical contracting company and a real estate company. It was a time of very difficult economic times and the businesses were really struggling.  Interest rates were over 18%.

I had to become teachable and learn everything from my sponsor. I was 38 and knew everything.  He was 27 and luckily, was patient and taught me.

He gave me training in prospecting, calling the prospects (leads), presenting the opportunity to them, following up and then how to train them.

I was a good student and he was a great trainer.  We both went on to build successful Amway businesses.

The reason for my success is I was willing to learn, even though I had many years of sales experience under my belt. I was prepared to listen and implement what I was being taught.

I had to read quite a few personal development books because one thing is for sure:  People join an MLM company with the person they trust and believe will help them achieve their dreams.  They do not get into business because of the products and the comp plan.

Being likeable, trustworthy and a leader are paramount to success in MLM.

Those people who blame the leads for their failure remind me of a poor pool player blaming the balls.

So forget about your past experiences, remember, everyone starts at zero in the MLM game.  You have a clean slate.

If your upline is not active in training and mentoring you then that’s ok.  Simply, seek out someone higher up in your upline. Your upline all the way to the company has a vested interest in your success.

Seek out those who are active and growing their business fast.  Find them and ask them for help.

Call them at least every 2 or 3 days.   Let them know things like how many leads you called, how many presentations you did.  How many people you recruited. How many new customers you set up. Tell them your goals and dreams.

Use a phone calling script every time you call a lead. You need to use a proven script that was given to you by your upline or one you read about in a book.  Not one you made up.

Using a script every time allows you (and your upline) to measure your results and to make slight incremental changes for improvement.

When you buy MLM leads, don’t be a cheapskate.  Do not buy old, oversold leads which are rubbish.  Invest in yourself and your business. The best leads are those who have genuinely been phone interviewed by the leads company.

To be sure, before you purchase, ask to see the script they use and to hear some typical recordings of interviews. Their answers to those requests will tell you if they are genuine or not.

Do all that and the answer to whether or not mlm leads work is a resounding YES, mlm leads do work!

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