You’ve been calling leads, spreading the good word about your exciting new business.
You’re super excited because out of all the thousands of MLM companies, you joined the best one. When you saw those products, the compensation plan you knew this was for you.
You couldn’t wait to share the news with everyone. You knew in your heart that everyone you showed this to would be just as excited as you and would want to join up with you right away.
Then you ran into a big problem!
None of these useless leads would let you finish telling them all about your wonder products, the fortune they will make. They were just running out the door and couldn’t hear about it right now.
They promised that when you called back they would be able to give you the time But that’s not what happened…
Now they won’t take your call
Now they won’t respond to your voicemails and texts
What’s wrong with these stupid leads!!!
OK, you want to know the real reason this is happening?
Well sit down and put your big boy pants on because this might hurt.
Humans are very social animals, we all like to get along and not offend others. It’s part of our evolution, a tribal thing which helps us all be together.
Part of this is our dislike of confrontation. We tend to shy away from it.
Humans would prefer to tell you a “white lie” something they think you will believe and accept rather than offend you by saying something like:
I don’t like what you are saying
I’m not interested in what you are saying
I am afraid of you because I don’t know who you are
I don’t like that you are confusing me etc etc etc
They really are telling you these little white lies because they don’t want you to get mad at them and they simply do not want confrontation.
Of course, I’m speaking in general terms, you may be one of the minority who love confrontation. If you are, you need to consider that most people do not like confrontation and try hard to avoid it.
OK… Bear with me my friend, we are getting to it.
Let’s retrace some steps and see if I’m kind of on the right track. You got into your business and you’re very excited and keen to share this brilliant opportunity.
That’s great and as it should be.
You went to an MLM leads site and purchased some good quality leads designed to be called.
For example, you may have invested in our Phone Interviewed Leads. As soon as you got the leads you hit the phone and called up these leads.
As soon as they answered you blasted them with all the cool stuff about your new company, the wonderful products, the giant stacks of cash they could make with you.
You told them just how thrilling it all was and what a blast they were going to have.
Weirdly, they didn’t respond how you expected.
They ummed and arrred and gave you some weasel excuse about having to go get the dog from the vet, or that the garage just burst into flames or someone had kidnapped their daughter in Amsterdam and they needed to pack a bag and go take her back.
Whatever they said it was urgent and they had to hang up.
You blurted out that you would call them back again on Tuesday.
So, you put it in your calendar to call them back on Tuesday.
No answer. You left a message.
You kept doing this day after day and each time you did you left a more stern and abrupt message
Now you’re angry and frustrated, this is not the first time this has happened.
You’re asking what is the reason this keeps happening?
The reason is, you left out a step. A very important step.
You need this step or you will fail in Network Marketing Leaving out this step is the biggest reason so many people fail in MLM Have you figured it out yet?
The step you left out was training.
I know, you figured your excitement would be infectious and spread to everyone you spoke to and like some magical wand your words would have them begging to sign up right there and then.
That’s not going to happen.
Yes, it would be great if that’s how it all worked and trust me if it did, I’d be a squillionaire.
Everyone would be in MLM and have a big mansion, fancy pants European cars and a private beach with a bar stocking a bottle of every type of gin known to man.
You just have to trust me on this, no training equals no recruiting, no duplication, no momentum and ultimately no business.
People who don’t bother getting the training and putting it into practice FAIL.
Have a think about it next time you get on a plane.
You want that pilot to be really excited, full of enthusiasm or you want him to have been fully trained to fly the plane?
People want leaders, that’s who they join up with leaders who have been trained and can show them the way.
This is a business, not a party around the pool where the guy who is always the life of the party rules.
In business, you need to know how things work and in MLM there is a skill to calling leads which you need to know and master.
When you called those leads and told them excitedly all about the business YOU put them off.
They don’t know you from a bar of soap and you came on their phone and blathered about some business, some awesome powder that makes you skinny and how much money you will make next week.
That’s not the way professional Networkers make calls and you shouldn’t either.
This business is absolutely no different from any other business; it takes hard work, it’s not a get rich scheme, you will not be rich in a month.
You will probably be less wealthy than you are now because like EVERY business on this planet you need to invest. You need to invest both time and money in learning how to work this business.
You need to be going and seeing your upline as often as possible, bug them and get all the training and advice you can from them.
Make them see you’re the one they should be coaching and grooming.
Never have to ask this again: Why Won’t Leads Return My Call?
You won’t need to, because they WILL return your calls and messages when you are at a professional level.
Later, when your downline group start making calls and ask you: Why Won’t Leads Return My Call?
You will be able to guide them, teach them and lead them toward being a truly professional network marketing guru!!
Be the best MLM’er you can be
Read some books, listen to some podcasts, follow the leaders, do whatever it takes to be a success… and stop calling people and annoying them.
Call them and professionally determine if they qualify to even hear about your business.
Do it correctly and professionally and they will be asking you awesome questions and yes, they will catch your excitement.
Do these things and you cannot fail, you WILL be a winner and a great leader.
I put together a fantastic introduction you should be using when you call our Phone Interviewed Leads
Click the link, it’s totally FREE
I absolutely guarantee, if you follow the winning advice in that PDF, your success with calls, presentations and recruiting, will skyrocket!
This was taken on a very remote and uninhabited island in the Philippines in 2016
I know this was a pretty full on, no gloves, hard hitting post and you may not feel real friendly toward me right now.
I hope you will see the value in the lesson and what I’ve shared with you. Act on it and become the professional you can be.
Want to talk about it or anything else?
You can book a one on one call with me. Nothing beats getting personalized mentoring.
Meanwhile, it would be really fabulous if you would like this post and share it on the socials so others benefit from the lesson.
Want to give me 5 stars below for this post?
Don Reid, an experienced MLM builder and Entrepreneur, he founded Apache Leads in 2003. Born in Australia, Don currently lives in Cambodia, when he is not traveling on his many adventures around the world