The Best 6 Ways to Generate MLM Leads
Welcome, in this comprehensive article I’m going to reveal the best 6 ways to generate MLM leads for yourself.
Leads are the essential fuel for every successful business, especially in network marketing. Network Marketing has such a high person to person involvement (as opposed to letting a website make the sale), network marketers need to generate many MLM leads to have enough people to present their business and products to.
Many multi-level marketing (MLM) distributors don't build their business using the same methods as any other business. This is a huge mistake.
Every network marketing business a business just like every other type of business.
No leads equals no business.
Lead generation in network marketing can and should use modern, tried and proven lead generation and funnel systems used by other
businesses. Remember, no leads means no business. There is nothing simpler than that concept, yet so many don’t get it or believe it or do anything about it.
Where to Start
Most MLM companies recommend starting with a list of 100 people you know. They (ironically) call this "your warm market". This is a bad place to start when looking for customers and business builders.
The reason it's a very bad idea is you are inexperienced when you first begin, you have zero credibility with your friends and family. Sadly, they will be the worst, most cruel to you if you approach them with a business opportunity.
Your friends and family's criticism is very likely to blow your dreams and make you quit before you even started.
Do NOT make a list of your friends and family and go contacting them. Wait to show them when you have achieved some success and they can see you are serious and know what you are doing. You're far better off spending your time finding people (leads) who are interested in what you've got than you are pestering your friends and family.
How do you get leads?
Good question, glad you asked it, shows you’re way smarter than the average bear
The best leads will always be the leads you generate yourself.
These people have seen your lead capture page or your video or even both. They have indicated their interest and want to learn more. Bought leads can be very good value but remember, they responded to generic ads.
But also remember, until you are capable of generating your own leads, bought ones are definitely a great way to get started building your MLM business.
You can view some of the best U.S. MLM Leads here and best Australian MLM Leads here
The Internet has made it easier than ever for you to generate your own leads. You definitely want people who are interested in making money at home via a good home business or a Network Marketing business.
By using the proper techniques you will find plenty of people who want your product or service, or to build a home based business. But before you start posting your business in forums and social media, it helps to start by answering a few questions.
1. Who is your Avatar?
What the heck is an Avatar. Basically its your target market. You need to write analyze who your target market it. It might be people between 30 and 40 who are married with 2 kids, both work, have a mortgage, two cars, credit card debt and some personal loans. They are most likely debt propelled and are afraid of losing their jobs because they are already struggling. They can’t figure out how they are going to pay for the kids college, how they are going to retire, etc etc.
This Avatar Cheat-sheet will help you discover who your market is.
2. Where can your target market be found?
MLM’ers, were often told to prospect everyone who came within speaking distance or to place ads in the classifieds. That’s complete and utter garbage, do not do that, ever. The people near you don’t want you coming up to them and have you try to share your amazing business opportunity with them.
They will either be annoyed or think you are a little weird. Don’t get me wrong, prospects are all around you, they are everywhere, you just need to approach this professionally and we will cover it more fully shortly.
3. How can you entice your market to want to know more.
It’s a myth that you need to go out searching for prospects, dropping cards on peoples car windscreens, bumping into people in malls, going to trade shows. That’s all old school from the 80’s and 90’s. Forget that.
You are surrounded by prospects all the time.
Have you heard the term “elevator pitch”? It’s where you explain the benefits you provide in a few seconds.
The result is they will either want more information or they won’t. If they don’t that’s ok, they were not the person you were looking for. Try to remember: when talking to people is that it’s not about you or your product.
It’s about them and how you or your product can help them get what they want. The fact is most people don’t care about your company, pay plan, etc. They care about finding a solution to their problem.
The Best 6 Ways to Generate MLM Leads.
Now that you know who, where and how to find your market,
here are some great ways to locate and entice these people to find you.
1.Generate MLM leads with a personal website.
Some MLM companies provide their distributors with websites. Nearly all the ones I’ve seen in the last 20 odd years are junk and you will do well to avoid sending people to it. Remember your company are manufacturers (mostly) They know all about the product and how its made and the ingredients.
But they know nothing about marketing. That’s why they have you. Get your own website built, check with your company if its ok to use their trademark and/or copyrighted material on your site. If it’s not then get around this by getting a site which covers a related topic.
If we stick with the travel example I used above, you could make a site talking about travel, the cool way you can save them money, tips and tricks about traveling. The reason for going to this much bother is to make sure you stand out from the crowd of competitors you have at your company.
Your website should include information about you and your company, but again in the slant that shows how you can help others get what they need. You can find freelancers to outsource your website building to.
2.Use an Email Service (auto responder) to respond to your MLM leads.
Here’s how and why this works. On your website or lead capture page you will be attracting interested people to your site. They will complete the short form you have on your site. It might ask for their name and email, maybe even their phone.
To entice people to part with this information you will need to entice them with a free gift of something of value. This builds trust and shows you are an expert.
Usually a PDF report is good. For example if you are in wellness then it could be “The 10 Worst Things to Eat if you Want to Lose Your Belly”
When they complete the form in order to get your amazing belly loss tips their details will be entered into your emailing service (auto responder).
This is how you build your subscriber list and will allow you to communicate with your prospects. For example you could see one of our subscriber pages here
You can send interesting and valuable information to your subscribers, encouraging them to return to your site or to engage with you. Timing is often critical in the decision making process of a prospect, it may not be right for them at the moment, but if they are on your list you can keep them interested for later on.
There are several excellent email services. We use Aweber and recommend them, especially for people just starting out.
They have excellent tutorials and you can even get a free trial by completing the form below
3.Have a “Tell Me More” option.
Most people who visit your site won’t be ready to buy, but some will be ready to get more information. Include a form different from your email that allows leads to ask for a contact from you about your products or services. Include a link to this form in your emails (#2). Remember to write content which focuses on how you can help your prospect benefit from your product/service or business.
4.Write articles to generate MLM leads.
Article writing is something you can do for free. You might see other articles telling you that if you write good, informative and interesting articles, other sites will post them for you on their site and give you a link. Don’t count on that. It’s a ton of very hard work reaching out to other site owners begging them to post your article. It’s not impossible but it is hard work and not very likely.
A better way is to write good quality articles for your own site. This is great on three levels. A) it establishes your site as an authority on the subject with Google and they will send more free traffic (visitors) to your site. 2) you can email your subscribers and direct them to your articles. 3) you can promote your articles on your Facebook business page to get even more visitors.
Remember there are two types of articles you need to be writing. One is for those who may want to get into the same business as you and the other is for those people who are just interested in your products/services.
If you look at my blog, you will see I have a range of articles covering all sorts of subjects, some are helpful business tips, others are promoting our products/services and others are just plain fun. See our articles here for pointers
5.Leverage Social Media
In the point above I mentioned Facebook, but, of course there are more social media sites than Facebook which you can use to generate leads for both your products and your business recruiting. Let’s look at some and then we will come back to Facebook.
Personally I think Twitter is not the place you want to be, it seems more about having Twitter fights than anything else. Whichever social media platforms you choose to use, don’t be all “join my team!”, you already know that’s not going to work. If not, then go back to the top and start reading again
Be smart about it, use social media to add value to people’s lives not to just blast them about your weight loss drink.
For example if you do sell weight loss products, use Instagram and Pinterest to show some yummy recipes you can make with it, or a lovely looking shake, maybe even some before and after pictures. You can even make some YouTube videos showing people how to use the products and incorporate the benefits.
All those can form part of the articles you write and the posts you make on Facebook. Oh yes, this brings me back to Facebook. In the good old days it was easy to reach tons of people on FB for free, but that’s not the situation anymore. Facebook is a public company now and must feed Wall St.
So, they changed their algorithm to force more people to pay to reach those who may be interested in what they offer. Having said that you still can grow the number of people who like your business page and follow you.
Like I’ve said before it takes good content which people will click like, share and comment. The articles you’ve written on your site, can be the subject of your Facebook posts with a link to the article. See how all this comes together and why you need your own website?
Facebook loves videos, which ties in what I said previously about making your own videos. It’s really not difficult, you can just use your phone to make them. I was very reluctant to make videos for years, mostly because as someone once remarked; I have a perfect face for radio.
I finally, got over myself and often make videos these days. You can also pay Facebook for advertising and do very well with that, but it’s not something I can cover in this article. Check out our Facebook Page here
for lots of tips to help you grow your business
6.Ask for referrals.
It’s very common in business to ask for referrals. It’s great if you get some because referrals are cheap and often easy to convert. You could set up a referral program, for example people who give you referrals could receive a discount on the products they purchase
Getting the leads is just the first step in the process. Next you need to qualify them to determine if they’re a good fit, make your pitch, and follow up. Many network marketers don’t like the sales process, but it doesn’t have to be hard or scary if you start with leads who’ve come to you specifically to know about what you offer.
As you would have probably noticed, most of the points involve getting visitors to your site. To get free traffic (visitors) is not particularly easy but it does work.
I hope this article has given you lots of food for thought and the motivation to get going on generating MLM leads for yourself. If you master MLM lead generation and begin producing the best MLM leads for yourself there will be nothing stopping you becoming the success you want and deserve to be.
Once you get the hang of generating leads and working them, there’s nothing to stop you from becoming a network marketing success. Now you know The Best 6 Ways to Generate MLM Leads. I hope to hear of your success.
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